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MUMBAI—September 23 2024— Prime Video, India’s most loved entertainment destination, today announced the premiere date for its upcoming unscripted Original series, The Tribe. The nine-episode reality series is a Dharmatic Entertainment Production with Karan Johar, Apoorva Mehta, and Aneesha Baig serving as executive producers. The Tribe deep dives into the journeys of five young, glamorous, and affluent content creators—Alanna Panday, Alaviaa Jaaferi, Srushti Porey, Aryaana Gandhi, and Alfia Jafry, along with digital evangelist and investor, Hardik Zaveri. The reality drama is set to premiere exclusively on Prime Video in India and over 240 countries and territories worldwide on October 4 in Hindi, with subtitles in English. The Tribe is the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just ₹1499/year.
Where fame and success might seem just one post away, the reality is far from easy. The Tribe takes you behind the scenes into the glamorous lives of five affluent Indian content creators who leave behind their families and step out of their comfort zones to relocate to Los Angeles to build their social media careers. Their ultimate goal? To dominate the global influencer scene!
“At Prime Video, we’re driven by our commitment to delivering content that is fresh and entertaining. With our upcoming unscripted series, The Tribe. We’re thrilled to work once again with Dharmatic Entertainment, who share our vision and passion for stories that are engaging and fun,” said Nikhil Madhok, Head of Originals, Prime Video, India. “This reality drama showcases a new generation of global young Indians who embody fearlessness and confidence as they create content with the aim of becoming bona fide social media stars. The series is set to be an irresistible binge-watch experience, especially for our young audiences, in India and beyond, when it premieres on Prime Video on October 4.”
Karan Johar said, “As always, it has been a pleasure to collaborate with Prime Video to bring the Original reality series, The Tribe to our audiences. The series promises to take viewers on an exhilarating journey, capturing a group of young, new-age content creators as they navigate their ambitions, aspirations, and unfiltered personalities while striving to make their mark in the major leagues. I am confident that audiences will be entertained watching these phenomenally talented individuals, who are poised to captivate viewers with their boldness, creativity, and charisma as The Tribe premieres worldwide on October 4.”
“We’re thrilled to associate with Prime Video for the launch of The Tribe, which follows the journeys of five determined young women as they navigate their way into the international influencer scene in Los Angeles,” said Apoorva Mehta. “This show reflects our commitment to pushing creative boundaries and offering audiences an unfiltered entertainment experience. The Tribe brings to life a dynamic group of young Indian content creators who are not just chasing their dreams but redefining global influence. The show brilliantly captures the interpersonal dynamics among the housemates as they navigate ambition, aspiration, insecurity, and more—all set against stunning locations with our glamorous tribe. We are confident that Prime Video’s audience in India and across 240 countries and territories worldwide will enjoy watching this show.”
Aneesha Baig said, “We’re beyond excited to bring The Tribe to life, offering viewers an exclusive glimpse into the ever glamorous, sometimes challenging, always absurd lives of these content creators. The series follows this gang of 6 as they navigate the challenges of building their social media status… all the way in Los Angeles! It’s a look at the chaos behind those perfect pictures and videos that one sees on social media, a show that looks to blend aspiration with authenticity, capturing their personal struggles, ambitions, and, of course, the interpersonal politics and conflict we all love so much. And there’s plenty of it! We’re eagerly awaiting the premiere and are confident that it will appeal to a global audience when it premieres on Prime Video.
ABOUT PRIME VIDEO
Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across several devices. On Prime Video, customers can find their favourite Indian and international original series, movies, TV shows, and more, across multiple languages – including Indian-produced Original series like Mirzapur, Farzi, Panchayat, The Family Man, Dhootha, Jubilee, Dahaad, Made in Heaven, Suzhal – The Vortex, Inspector Rishi, Poacher, Indian Police Force, Paatal Lok, Rainbow Rishta, Wedding.con; Original movies like Maja Ma, Ammu, Mast Mein Rehne Ka; popular global Originals like Citadel, The Lord of The Rings: The Rings of Power, Fallout, Reacher, The Boys, The Wheel of Time, Road House, The Idea of You; some of the biggest post-theatrical films; direct-to-service films such as Shershaah, Soorarai Pottru, Sardar Udham, Bawaal, Gehraiyaan, Jai Bhim, Jalsa, Sherni, Narappa, Sarpatta Parambarai, Kuruthi, Joji, Malik, Pippa, #HOME, Sharmajee Ki Beti, and many more of such titles. Additionally, Prime Video’s video entertainment marketplace, offers customers programming from partners such as Lionsgate Play, Discovery+ Crunchyroll, BBC Player, Sony Pictures – Stream, MGM+, FanCode, Chaupal, Manorama Max, Eros Now, Hoichoi, Anime Times, to name a few, via Prime Video add-on-subscriptions, as well as the option to rent movies, regardless of whether customers have a Prime membership or not. Customers can also go behind the scenes of their favorite movies and series with exclusive X-Ray access. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. For more info visit www.amazon.com/primevideo.
About Dharmatic Entertainment
Dharmatic Entertainment is a content studio with a focus on delivering distinctive stories across fiction and non-fiction formats. It’s the digital extension of Dharma Productions, one of India’s top film production-houses, known for their blockbuster hits and setting new benchmarks across Indian cinema. It is led by multi-faceted director and producer Karan Johar.
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