Maharashtra, 19th March 2025: FinEdge, a leading digital wealth management and goal-based investing platform in India has announced that approximately 25% of its customer base are from Maharashtra. The growing investor base further highlights the state’s increasing awareness about goal based investing, with Pune leading the charge. Mumbai being next in investor participation, further cementing increased investing awareness amongst its residents.
Investors in Maharashtra priortise their Children’s education (29%), Retirement (24%), and wealth creation(10%) as goals to invest for. Pune leads in child education (31%), while Mumbai investors are more inclined toward retirement planning (25%).
The total Goals Under Management for Maharashtra investors with FinEdge stand at a significant ₹9,623 crore, with Pune contributing ₹3,563 crore, Mumbai ₹2,645 crore, and other regions collectively ₹3,415 crore. Greater financial awareness is gaining momentum in other cities as FinEdge’s data highlights Thane, Nagpur & Nasik growing as cities driving Investments and financial inclusion.
Approximately, 36% of the FinEdge’s investor base comes from the western region of the country, highlighting the platform’s capability of infinite geographical reach. ‘Dreams into Action’ – their investment platform provides highly customized investing solutions, combined with an immersive, expert-led experience, empowering thousands of investors to invest with purpose and a successful journey towards goal-based investing.
Harsh Gahlaut, Co-founder, and CEO of FinEdge, said, “We are happy to witness such growth in Maharashtra, reinforcing the region’s growing awareness on goal based investing. Our primary aim is to provide client centric investment solutions that are customized to investor’s goals and requirements, and helping them with resources to achieve their financial goals through discipline and the right investing behaviour.”
He further added “It is encouraging to see that women investors are making strides by being more goal-focused and demonstrating disciplined investing behavior. With an average SIP size of around Rs 4,500—higher than the Rs 3,887 average for men—women are taking confident steps toward financial empowerment and goal achievement.”
With its user-centric approach and focus on empowering individuals to make informed investment decisions, FinEdge is poised to make a lasting impact on the financial landscape of Maharashtra.
About FinEdge
FinEdge came into existence in the year 2011 with an aim to solve the core problem of the “recommendation gap” in India. FinEdge manages more than Rs. 1400 crores of goal-based investments of its clients across 1800 cities and 90 countries. FinEdge’s Dreams into Action investing platform is a tech-enabled wealth management and goal planning platform that has helped thousands of investors create customised investing roadmaps for their goals. The platform enables a high degree of personalisation and employs a collaborative approach making it India’s first BIONIC investing platform. The DiA platform allows FinEdge to have infinite geographic reach without compromising on the key requirements of investors, providing a convenient, low-cost, high-quality, process-driven, goal-oriented investing experience for clients. By keeping its objective of ‘Investing with Purpose’, FinEdge has been widely recognised as a preferred investing platform for executing goal-based investments.