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PVR INOX CELEBRATES CINEMATIC LEGACY WITH A GRAND 4K SCREENING OF UMRAO JAAN AT MAISON PVR

National, June: PVR INOX, India’s largest and most trusted cinema chain, hosted a glamorous, star-studded evening at Maison PVR, Jio World Drive, for the exclusive 4K screening of the iconic film Umrao Jaan in Mumbai. The event was a celebration of the film’s rich legacy and its grand revival through a stunning 4K restoration.

Directed by the visionary Muzaffar Ali and headlined by the legendary actress Rekha, Umrao Jaan is hailed as one of Indian cinema’s most elegant period dramas—blending poetry, classical music, and powerful performances to narrate the story of a courtesan with unmatched grace and emotional depth.

The evening brought together stalwarts from the film industry, business leaders, and renowned personalities to honour this cinematic masterpiece. Gracing the event was the iconic Rekha Ji, whose portrayal of Umrao Jaan remains etched in cinematic history, alongside the film’s visionary director Muzaffar Ali with his wife Meera Ali, music legend Asha Bhosale, and veteran actor Raj Babbar—making it a truly memorable celebration of Indian cinema.

The evening also witnessed the presence of PVR INOX leadership, including Mr. Ajay Bijli, Mr. Sanjeev Kumar Bijli, Mr. Siddharth Jain, Mr. Sanjay Jain, and Ms. Niharika Bijli, along with celebrated actors such as Aamir Khan, Alia Bhatt, Ayushmann Khurrana, Suniel Shetty, Shabana Azmi, and Dimple Kapadia showcasing the deep admiration and reverence the industry holds for the film.

The evening commenced with Ms. Niharika Bijli welcoming the guests and sharing the inspiration behind the re-release. She emphasized the need to preserve India’s cinematic treasures and bring them to newer generations through curated theatrical experiences.

Echoing her sentiments, Mr. Ajay Bijli, Founder & Managing Director, PVR INOX Ltd., added,
“As someone who has dedicated his life to the world of cinema, I’ve always believed in the power of storytelling to transcend time. Few films embody that timeless quality as beautifully as Umrao Jaan. It’s not just a film—it’s a poetic journey, an artistic treasure that continues to inspire filmmakers and audiences alike. At PVR INOX, we see it as our responsibility and privilege to bring such classics back to the big screen, where they truly belong. This screening is part of our larger commitment to preserving Indian cinema’s rich legacy and ensuring that future generations can experience these masterpieces in their full glory—surrounded by the magic of the theatre.”

Speaking on the occasion, Mr. Sanjeev Kumar Bijli, Executive Director, PVR INOX Ltd., said,
“Over the years, PVR INOX has not just been a platform for new releases, but a custodian of cinematic excellence. With Umrao Jaan, we’re not just screening a film—we’re reigniting the essence of an era that defined grace, artistry, and timeless storytelling. This initiative is a step toward building a cultural bridge between generations of cinema lovers. By restoring and showcasing classics in their full theatrical glory, we aim to keep the legacy of Indian cinema alive—not just in memory, but in experience.”

 

As part of this revival, PVR INOX will be re-releasing Umrao Jaan across 30+ cities nationwide, giving audiences a rare opportunity to experience this classic in digitally restored 4K on the big screen.

The event was filled with nostalgia, admiration, and heartfelt appreciation for the film’s music, storytelling, and cultural impact. With this initiative, PVR INOX reinforces its dedication to preserving India’s cinematic heritage and reigniting the love for classics among today’s moviegoers.

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