Mumbai, 23nd July 2022: Skechers, The Comfort Technology Company™ and American performance and lifestyle footwear brand, flagged off registrations for the 3rd edition of the Skechers Mumbai Walkathon today, with Bollywood Celebrity Kriti Sanon. The Walkathon is part of the Company’s focus to celebrate their popular Skechers GO WALK category, a range of innovative footwear designed for walking.
Skechers Mumbai Walkathon is open to all and aims to bring together fitness enthusiasts and promote fitness on a larger scale. The last edition of the Skechers Mumbai Walkathon had seen an overwhelming participation of over 6,500 walking enthusiasts.
This year’s event is expected to bring 10,000 walkers across three main distance categories of 3 kms, 5 kms, and 10 kms. The categories offer options to encourage participation among amateurs and more serious fitness enthusiasts alike.
Rahul Vira, CEO, Skechers South Asia said, “We are very thrilled to return with the third edition of the Skechers Walkathon this year as we celebrate a decade of the Skechers GO WALK Category in the global market. Skechers develops innovative footwear designed to make walking comfortable and encourage consumers to stay active. With signature products like Workout Walker, GO WALK 6 and GO WALK 5 shoes, we aim to deliver comfort to every level of walker. This year, together with Kriti Sanon, the Skechers Mumbai Walkathon will aim to bring the city together in a festive atmosphere whilst promoting fitness as a culture in Mumbai.
Bollywood celebrity Kriti Sanon added, “I love fitness and it is a huge part of who I am as a person. I do not like to go a day without indulging in some form of exercise. Adding a simple brisk walk is the easiest way to stay fit and healthy, so I am excited to be associated with a smart initiative like the Skechers Walkathon. I love that it’s a great event for those who want to take their first step towards a more fit lifestyle. I am so glad to be a part of their biggest event which supports this cause.”
The Skechers Mumbai Walkathon will be open for registrations till 15th September 2022 on https://www.skecherswalkathon.in
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