Mumbai, 16th July 2025: In a heartwarming gesture this monsoon, Yatri – the official app for Central and Western Railways – organised a raincoat and waterproof bag cover distribution drive outside Dadar station today. The initiative aimed to support daily local train commuters who brave the rains to keep the city moving.
The on-ground activity saw YATRI team members, led by Reeva Sakaria, Co-founder of YATRI, personally distributing rain protection gear to hundreds of commuters, including station vendors, workers, and everyday passengers. The simple yet impactful gesture was met with smiles, gratitude, and surprise from Mumbaikars navigating the unpredictable monsoon downpours.
This campaign, under the banner #MumbaiChaYATRI, is part of YATRI’s continued efforts to engage with the city’s commuting community and contribute meaningfully to their everyday travel experience.
Visually striking, the bright raincoats and vibrant branding created powerful moments of community support, captured in real-time by passersby and media present at the venue.
Speaking at the event, Reeva Sakaria said, “We wanted to do something that wasn’t about promotion, but about presence. Mumbai’s local train commuters are the heartbeat of the city, and if we can make even a small difference in their day, especially during the rains, it’s worth it.”
The activation was held from 2:00 PM to 4:00 PM and saw a great engagement and encouragement from the commuters at the venue.
