Mumbai, India- 8 August, 2025: In a landmark milestone, Karan Bedi, Head of Amazon MX Player, Amazon’s free video streaming service, has been awarded the coveted title of ‘Leader of the Year – OTT’ at the 12th edition of the prestigious IAA Leadership Awards. Hosted by the International Advertising Association – India Chapter, the annual awards ceremony was held on August 7, 2025, at Taj Lands End, Mumbai.
Instituted in 2013, the IAA Leadership Awards honour outstanding leadership in Business, Marketing, and Corporate Excellence. This year’s jury, comprising leaders from diverse sectors, was chaired by Prabha Narasimhan, MD & CEO of Colgate Palmolive India Ltd. The ‘Leader of the Year – OTT’ award celebrates Amazon MX Player’s visionary leadership and its consistent efforts in redefining digital entertainment for Indian audiences.
The streaming service has entertained audiences with its diverse content for free, spanning multiple genres. Ranging from thrillers such as Aashram, to the emotionally stirring show – Mitti – Ek Nayi Pehchaan, the recent high-octane drama Hunter S2- Tootega Nahi Todega, and unique reality shows such as Realme Hip Hop India Season 2, the service has ensured it caters to the audience preferences across India. As per a recently issued report by Ormax Media, 8 out of 50 digital shows in H1 2025 in India belonged to Amazon MX Player. The service also offers India’s largest localized content offering called MX Vdesi, which offers popular international shows dubbed in local languages, anime and movies.
Sharing his thoughts, Karan Bedi, Director & Head, Amazon MX Player, said, “This recognition is for our entire team at Amazon MX Player. Everything we do at Amazon MX Player is driven by one goal — to bring viewers high-quality, free entertainment that’s rooted in local stories, appeals to audiences and enables advertisers across India. Seeing our content connect with so many of you is the most rewarding part of our journey. We are thankful to the jury and IAA for this recognition. It reinforces our belief in the service we’ve built and its role in shaping India’s entertainment landscape.”
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About Amazon MX Player
Amazon MX Player is India’s leading free, premium, ad-supported entertainment service. It offers a diverse range of award-winning web series, reality shows, popular international shows and a massive movie library across multiple genres. With a strong focus on original content, Amazon MX Player has launched some of the largest shows in India, which includes Aashram, MItti – Ek Nayi Pehchaan, Campus Diaries, Jamnapaar, Half CA, Bhaukaal, Raktanchal, Dehati Ladke, Who’s your Gynac, Sixer, Hip Hop India, Hunter – Tootega Nahi Todegaand more. Amazon MX Player also offers a rich selection of international content dubbed in Hindi, Tamil and Telugu under MX Vdesi, featuring popular shows like What’s Wrong With Secretary Kim?, Daydreamer, Gangnam Beauty, My Girlfriend Is An Alien, Put Your Head On My Shoulder, Our Story, and more. The service has won multiple national and international awards for its award-winning content and marketing innovations. Amazon MX Player is committed to entertaining audiences with over 100 new shows through its compelling content slate spanning multiple genres catering to the taste of viewers across age groups.
About Amazon
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in enables customers across India to shop for millions of products, make payments with Amazon Pay, and watch free entertainment content with Amazon MX Player.
Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Amazon Advertising, Amazon Prime, Prime Video, Fulfilment by Amazon, AWS, Kindle, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.