National, 3rd October 2025: Coca-Cola India and the International Cricket Council are all set to bring unmatched excitement to one of the most anticipated sporting events of the year, the Women’s Cricket World Cup India 2025. This strategic association builds on their 8-year partnership, reinforcing the company’s commitment to championing women in sports and creating opportunities that empower the next generation of athletes.
With Thums Up XForce as the official beverage partner and BodyArmor Lyte ORS as the hydration partner, Coca-Cola India will keep players and fans refreshed throughout the ICC Women’s Cricket World Cup 2025. Rooted in their strong sports heritage, Coca-Cola India will celebrate India’s hosting of the tournament across Guwahati, Indore, Vizag and Navi Mumbai, ensuring every match reflects bold spirit, excitement, and togetherness. Coca-Cola India will offer its full portfolio of beverages, ensuring there’s something for everyone to enjoy.
Building on its legacy of empowering athletes through campaigns like “Thums Up Utha, India India Macha,” #PalatDe, #TaanePalatDe, and “Utha Thums Up, Jagaa Toofan” during ICC tournaments, Olympics and Paralympics, Thums Up has long celebrated the spirit of sport. Now, with its latest no-sugar beverage, Thums Up XForce, the brand carries this legacy forward with the same daring attitude. Complementing this, BodyArmor Lyte ORS, Coca-Cola’s sports drink, reinforces the brand’s commitment to bringing advanced hydration to athletes and fans at the ICC Women’s Cricket World Cup 2025.