India, August 05, 2025: Himalaya BabyCare, India’s No.1 doctor-prescribed baby care brand,
unveils a heartwarming DVC film to mark the occasion of World Breastfeeding Week. The
campaign titled ‘#HarKadamHarMaakeSath’ draws attention to often overlooked challenges
mothers face while breastfeeding in public due to the lack of privacy and a supportive
environment. Inspired by the thought that a mother’s comfort and confidence shouldn’t end at her
home’s doorstep, Himalaya BabyCare aims to transform this experience for millions of mothers
across India.
The film captures a mother serenely feeding her baby and humming a lullaby in the comfort of her
home. As the scene gradually transitions to public places like metro stations, airports, malls, and
bus stops, her confidence wavers, her voice falters, and her posture stiffens, reflecting the
common problem experienced by mothers. Statistics reveal that one in three mothers experiences
discomfort while feeding their babies at new locations. This often results in babies missing out on
proper nourishment due to the scarcity of safe and private feeding spaces. The film then depicts
the mother entering a serene Himalaya Happy Feeding Room, where her posture relaxes, her
voice regains its calm, and her lullaby is once again full of peace and confidence.
Over the past 13 years, Himalaya BabyCare has installed more than 500 thoughtfully designed
breastfeeding rooms across India, including at airports, railway stations, hospitals, and other
public locations, providing mothers with access to private, clean, and safe spaces to feed their
babies.
Speaking on the campaign, Mr. Chakravarthi N V, Director – BabyCare, Himalaya Wellness
Company, said: “At Himalaya BabyCare, our commitment goes beyond product care, it’s about
supporting mothers emotionally, physically, and socially. With #HarKadamHarMaakeSath, we
wanted to give voice to what so many mothers feel but rarely say. Every lullaby should be sung
in comfort. Through our 500+ Happy Feeding Rooms, we aim to bring mothers closer to that
peace, wherever they are.”
As part of the initiative, ₹5 from the sale of every pack of Himalaya Baby Soap, Lotion &
Cream contributes to building hygienic breastfeeding rooms for moms. With over 5.5 million
mothers using these facilities each year, the brand’s mission is to make breastfeeding easily
accessible to more mothers across India.
The campaign #HarKadamHarMaakeSath is launched across Himalaya BabyCare’s digital and
social media platforms during the occasion of World Breastfeeding Week (August 1–7).Below is the campaign film link for your reference:
YouTube: https://youtu.be/CePpwnsqtGA?si=h2IoGUYnk40mfV_x
Instagram: https://www.instagram.com/reel/DM4okkoPPjl/?igsh=YzR3dWg5bDF6cDU1
Facebook: https://www.facebook.com/share/v/16m9qevrA6/
About Himalaya Wellness Company:
In 1930, a young visionary by the name of Mr. M. Manal foresaw the benefits of herbal remedies
while riding through the forests surrounding Dehradun. After diligently researching the science of
the traditional field of Ayurveda, he decided to dedicate his life to creating products that would
improve millions of lives across the world. Today, with a history spanning nine decades in herbal
research, Himalaya has positioned itself as a brand that cares about not only enriching people’s
lives but also the environment. With a ‘head-to-heel’ range of products, Himalaya aims to provide
a holistic solution to everyday ailments.
Seeped in a legacy of researching nature, Himalaya has been able to successfully harness the
science of Ayurveda through cutting-edge research to become a brand that is safe, gentle, and
trustworthy. For more information, please visit: https://himalayawellness.in/
*Survey results based on the data analysis carried out by Ipsos Research Pvt. Ltd. where 95%
of the surveyed doctors claimed Himalaya Baby Care products as their No. 1 Prescribed brand.
Data was collected independently using online methodology by IJCP group in June 2023 among
n=645 Doctors (n= 506 Pediatricians + n=139 Gynecologists) practicing in Metro, Tier I, Tier II,
and Tier III cities spread across 4 zones.