MUMBAI, India–August 31, 2025: Ever since Amazon MX Player, Amazon’s free streaming service dropped the bomb about its high-stakes reality spectacle, Rise & Fall, the internet hasn’t stopped buzzing. With names like Arjun Bijlani, Dhanashree Verma, Kiku Sharda, Kubbra Sait already fueling the fire, the drama quotient was sizzling, but things just went into overdrive with a new twist.
The show is sponsored by marquee brands like Lux Cozy as Co-Powered By partner, Orient Electric as Official Lighting Partner, and Haier as AI Home Partner. With strong interest across categories and more partnerships in discussion, Rise & Fall is emerging as a high-impact opportunity for brands this festive season.
Turns out, it’s not just the show where sparks are flying, it’s already happening off-camera as well! Gossip circles are in meltdown after content creator and Bollywood’s darling Nayandeep Rakshit was revealed as the latest entrant to the show Rise & Fall. The reveal came in the form of a sassy, no-holds-barred banter with none other than Dhanashree Verma herself. And it was pure sass and spark.
What started as playful banter, quickly turned into the kind of mic-drop exchange that has fans speculating, what is going on between these two? When Dhanashree teased that ‘collaborating with her isn’t everyone’s cup of tea,’ Nayandeep didn’t blink, firing back with,“Adhe se jyada Bollywood mere saath collab kar chuki hai, tum bhi karlo, star bana dunga.” That’s when Dhanashree dropped the real bomb, “Queen ko star banne ki zarurat nahi hai. Aur waise bhi interviewers ki line lagi padi hai. Penthouse mein jitne bhi sports channels hai na, maine band kara diye hai.”
With the sassy comments, the tension, and the not-so-subtle digs, fans are now wondering, is this just for the show, or is something personal spilling out? Just before the tension could peak, the duo ended with the ultimate tease, “Let’s see who will Rise and let’s see who Falls.”
Looks like the game just got real and with Nayandeep stepping into the arena, the gossip, glamour, and grudges are only getting started. Rise & Fall will start streaming from 6th September exclusively on Amazon MX Player, available through the MX Player app on mobile and Connected TVs, on the Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme.
Promo Link: https://www.instagram.com/reel/DOAuyF6DXVc/?igsh=MXVjODlyazg4M25oZw==
About Amazon MX Player
Amazon MX Player is India’s leading free, premium, ad-supported entertainment service. It offers a diverse range of award-winning web series, reality shows, popular international shows and a massive movie library across multiple genres. With a strong focus on original content, Amazon MX Player has launched some of the largest shows in India, which includes Ek Badnaam Aashram, Campus Diaries, Jamnapaar, Half CA, Bhaukaal, Raktanchal, Dehati Ladke, Who’s your Gynac, Sixer, Hip Hop India, Hunter – Tootega Nahi Todega and more. Amazon MX Player also offers a rich selection of international content dubbed in Hindi, Tamil and Telugu under MX Vdesi, featuring popular shows like What’s Wrong With Secretary Kim?, Daydreamer, Gangnam Beauty, My Girlfriend Is An Alien, Put Your Head On My Shoulder, Our Story, and more. The service has won multiple national and international awards for its award-winning content and marketing innovations. Amazon MX Player is committed to entertaining audiences with over 100 new shows through its compelling content slate spanning multiple genres catering to the taste of viewers across age groups.
About Amazon
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in enables customers across India to shop for millions of products, make payments with Amazon Pay, and watch free entertainment content with Amazon MX Player.
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