National, July 7th, 2025: Nykaa, India’s leading beauty and lifestyle destination, is thrilled to welcome Bollywood’s rising star, Sharvari, as its Brand Icon. With her effortless confidence, trend-forward style, and growing resonance with young audiences, Sharvari embodies the spirit of a new generation. Her dynamic presence makes her the perfect brand muse to inspire and connect with beauty lovers across the country.
The global beauty spotlight is shifting and India is at the centre of its most exciting chapter yet. As beauty becomes more expressive, inclusive, and connected, the world’s leading brands are looking to India for inspiration and growth. At the forefront stands Nykaa — not just a beauty destination, but a cultural force that’s reshaping how beauty is discovered, celebrated, and shared. With the most iconic global names and beloved Indian brands under one roof, Nykaa is where every kind of beauty finds its stage. The introduction of a new face into this journey marks yet another chapter in Nykaa’s belief that beauty has the power to connect, empower, and inspire – across India and beyond.
Anchit Nayar, Executive Director and CEO, Nykaa Beauty said, “Sharvari’s authenticity and growing influence make her a powerful voice for the modern Nykaa consumer – someone whoseeks meaning, inspiration, and individuality in their beauty journey. At Nykaa, we are constantly evolving with our audience, and Sharvari mirrors this evolution. She doesn’t just endorse beauty, she lives it in a way that is honest and expressive. We are proud to welcome her into the Nykaa family as we continue to lead with purpose and connect more deeply with the youth of India.”
Sharvari expressed her excitement about joining Nykaa saying, “I am delighted to come onboard as the Brand Icon for Nykaa. For me, Nykaa has always been a go-to platform becauseit brings together my favourite brands across countries under one roof and at my fingertips. So being part of the family feels like a natural extension of my own beauty journey, and I’m excited to share my experiences with others. For me, beauty is about self-expression and empowerment, and I’m proud to be part of a brand that champions those values.”
As Nykaa continues to be India’s go-to platform for all thingsbeauty, Sharvari’s role extends beyond just endorsing the platform. She is a Jury Member for the Nykaa Best in Beauty(NBIB) Awards 2025, an influential role that further strengthens her position in shaping the beauty industry’s direction. The NBIB 2025 jury is made up of industry experts and influentialpersonalities who have the expertise to judge the very best of beauty.
Sharvari will connect with her growing community through content that celebrates confidence, creativity, and self-expression. From headline campaigns to Nykaa’s most-loved beauty moments, she’ll bring her world to life in fresh and inspiring ways. Catch her across Nykaa experiences like the Hot Pink Sale campaign, Nykaa Play, Nykaaland, and New at Nykaa – where every moment adds a new layer to her evolving beauty journey.
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ABOUT NYKAA:
At Nykaa, we share one vision: to bring inspiration and joy to people everywhere, every day. Born from a desire to make beauty a mainstream choice, the Nykaa journey began in 2012 as a digital-first, consumer tech beauty company. Falguni Nayar’s entrepreneurial leap with Nykaa tapped into an underserved beauty retail market, disrupting the ecosystem and putting India in the global spotlight. Today, Nykaa has expanded its offerings to include fashion and B2B, launching platforms such as Nykaa Fashion, Nykaa Man, and Nykaa Superstore.
Over the years, Nykaa has steadily captured the hearts of consumers, serving 42mn+ customers through its online platforms and 237 offline beauty destinations, while building loyal communities through engaging and educational content. Nykaa continues to build its house of brands with a sharp focus on innovation and consumer delight. Nykaa Cosmetics, Kay Beauty, Nykaa Wanderlust, Moi by Nykaa alongside celebrated fashion labels such as Nykd by Nykaa, KICA, 20 Dresses, RSVP, and Gajra Gang, have become household names, consistently delivering inspiration and high-performing products to consumers.
Nykaa’s unwavering commitment to authenticity and customer-centricity has cemented its position as the retailer of choice for international brands looking to enter the Indian market. With Nykaa’s Global Store, a gateway to some of the world’s most coveted brands, the company harnesses its powerful supply chain
and marketing expertise to create a flawless shopping experience. Trusted by renowned global names like Chanel, Armani Beauty, Charlotte Tilbury, Elf Cosmetics, Supergoop, Urban Decay, Foot Locker, Revolve, and Cider, Nykaa has empowered iconic brands to connect with Indian consumers and make a lasting impact in the market.
Nykaa has been recognized with prestigious accolades, including a place in the TIME100 Most Influential Companies List and the Isidoro Alvarez Lifetime Achievement Medal at the World Retail Congress in Barcelona. Falguni Nayar, Founder and CEO, has also won personal honors such as EY Entrepreneur of the Year and Power Businesswoman by Forbes Asia.