Mumbai, July 6, 2025: From small gifts to expensive items to give to the beloved sisters for Raksha Bandhan, many gift items have become available in the market for Raksha Bandhan, but the brothers who want to give something special have a unique choice to make. Since Raksha Bandhan is a holy festival, the artworks of gods and goddesses and spiritually auspicious symbols made in 24 carat pure gold sheet, which is equally sacred and can be stored in the ‘Devotional Art’ category, are being liked by the customers. Over the past few weeks, a large number of jewellery shops in Mumbai, Thane and Navi Mumbai have been selling these artefacts. On the special occasion of Raksha Bandhan and Janmashtami, Prima Art, a part of Pranada Group in Thailand, has introduced a series of artworks of idols of Ganesha, Lakshmi, Shrikrushna, Saraswati, Shrikrishna, Balaji, etc., made in 24 carat pure gold sheet, available at reputed jewellery showrooms in Mumbai, Navi Mumbai, Thane, which is getting increasing response from customers. With an attractive design, these artworks by Prima Art are seen as a perfect blend of devotion and spirituality, depicting various deities and other art forms in 24K pure gold, under the ‘M Series’ and ‘Ritual’ series at an affordable price for the customers. Prima Art’s’ Ritual ‘series has artworks that adorn the walls of homes as well as in temples, while another set of artworks called’ M Series’ is a premium and multi-layered collection ideal for festive and formal gifts. Under the ‘Golden Moments’ series, customised devotional and personalised artworks has been introduced. Buyers who are interested in buying gold have a good option to buy works of art made in 24-carat pure gold sheet for personal collection as well as for gifting.
Reputed jewellers in Mumbai like Waman Hari Pethe Jewellers, M. K. Ghare Jewellers, Pradeep Jewellers, P. K. Jewellers have made these artworks available on the occasion of Raksha Bandhan. In Navi Mumbai, Vipul Jewellers, Meghna Jewellers at Vashi, Swarnganga Jewellers at Nerul, Deepshine Jewellers at Kharghar, Patel Jewellers at Panvel, Banthia Jewellers and Ankit Jewellers have exhibited this range.
Managing Director of Prima Art. Vinod Tejwani said, “On the occasion of Raksha Bandhan, we have made this unique gift option available for our brothers. We aim to blend tradition with fine art, offering timeless gold patterns that match the spiritual and gifting sensibilities of the modern Indian consumer. ”
Talking about the growing shopping trend in this category of Prima Art, Maitri Tejwani said, “The collection and exchange of devotional gifts during the holy festival of Raksha Bandhan is a beautiful tradition in our culture. At Prima Art, we see our 24 karat gold artworks as a timeless expression of devotion. “With gold prices on the rise, many customers said that artworks at these affordable prices are a better option than receiving actual gold or silver.