JAIPUR, | September, 13, 2026 – Kajaria Group brought its vision for the Surfaces of Tomorrow to the 23rd ARCASIA Forum, exploring how material science and advanced technology can come together to expand the possibilities of contemporary design. Through a curated showcase spanning Kajaria Ceramics, Kerovit, and Gresbond, the brand presented immersive surfaces, design-led bathware, and premium tile-fixing solutions as part of a broader conversation about the future of design.
From the Pink City’s Material Legacy to Tomorrow’s Surfaces
From pink sandstone and carved jaalis to intricate craft and hand-painted details, material has long been central to Jaipur’s architectural identity. The city’s built environment reflects an understanding of how material can carry culture and shape atmosphere.
At ARCASIA, Kajaria Group brought this relationship into a modern context, exploring how the knowledge embedded in materials can evolve alongside technological advancements and changing design aspirations. The showcase examined surfaces as elements that influence spatial character, tactile experience, performance, and design expression. This thinking shaped the pavilion’s design, where visitors moved through a sequence built around Earth, Clay, Fire, Craft, Architecture, and Innovation.
“Jaipur offered a particularly relevant setting to explore the Surfaces of Tomorrow because its architecture has always shown us what material can bring to a place. At Kajaria, we have spent decades evolving with this understanding. Today, we are using technology and innovation to take that knowledge further, creating surfaces that give designers new ways to imagine and shape space.”
— Rishi Kajaria
Managing Director, Kajaria Ceramics Ltd.
A Place to Experience Design Differently
The entrance to the Kajaria showcase was framed by the Pink City’s twin jaali-inspired lattice screens, revealing a suspended installation of hexagonal tiles reimagined as a chandelier. This led to the centre of the display, where a selection of stone-inspired surfaces from UniTerra and The Ultima Collection, manufactured using advanced Continua+ and AI+DG (Artificial Intelligence + Digital Glazed) technologies, were staged as full room settings.
The Adira Collection from The Ultima curated large-format surfaces across six tonal directions: Cotto, Gris, Crema, Grey, Nero and Emerald. These earthy colours were further complemented by finishes such as Polka, Ridged, Straito, Bush Hammered, and Beyond, allowing architects and designers to specify texture as they specify colour. The presentation explored how the visual and tactile qualities associated with stone could be translated into modern design applications with the precision and performance of engineered materials.
The material conversation extended into the bathroom through comprehensive solutions from Kerovit’s Aurum Collection, displayed along a dedicated wall of sanitaryware and bath fittings. Gresbond further complemented the showcase with its range of adhesives and installation solutions, bringing the focus from surface selection to the details that complete a finished space. By presenting these elements in relation to one another, Kajaria Group demonstrated how material choices can contribute to a more cohesive approach to spatial design and specification.
“For us, this was never just about presenting a product line. It was about opening a conversation, and imagining a world where surfaces shape how people live.”
— Chetan Kajaria
Vice Chairman, Kajaria Ceramics Ltd.
Recognising Excellence That Moves Design Forward
As Gold & Awards Night Sponsor of the Forum, Kajaria Group joined an evening dedicated to recognising architectural excellence across Asia. Pankaj Sethi, COO, Kajaria Ceramics, presented the company’s perspective on “Defining the Surfaces of Tomorrow,” by exploring how digital manufacturing and material science are opening up new possibilities for contemporary surfaces. Following the presentation, the ARCASIA Awards acknowledged practices and projects that challenge conventions and expand the possibilities of the built environment.
The Awards Night complemented the forum’s broader spirit: recognising the work shaping design today while creating space for the ideas and values that can influence where the profession goes next.
Looking Ahead
Kajaria Group’s presence at the 23rd ARCASIA Forum reflected its understanding of material, investment in technology, and engagement with the evolving needs of the design community. These perspectives came together around a larger question: how can the surfaces of tomorrow respond to the ways we design and experience a space?
“At Kajaria, we see the future of surfaces as an opportunity. As technology expands what materials can do, we have a responsibility to turn those possibilities into meaningful choices that shape how people experience space. For me, that is where innovation becomes relevant.”
— Rishi Kajaria
Managing Director, Kajaria Ceramics Ltd.
About Kajaria Ceramics Ltd.
Kajaria Ceramics Limited is one of India’s largest manufacturers of ceramic and vitrified tiles and a globally recognised leader in the building materials industry. For over four decades, the brand has played a pivotal role in defining the surfaces of tomorrow by combining technological innovation, manufacturing excellence, premium quality, and design leadership. With a comprehensive portfolio spanning tiles, sanitaryware, bath fittings, adhesives, grouts, tile and marble cleaners, and surface solutions, Kajaria caters to the evolving needs of the design fraternity and discerning homeowners. Backed by over 4,000 signature surface options, nine advanced manufacturing facilities, and an annual production capacity of approximately 87.8 million square metres, the brand combines scale with a deep understanding of contemporary living.