India, October 6, 2025: boAt (Imagine Marketing Limited), India’s leading consumer electronics brand, today announced its financial results for FY25, marking a strong comeback to profitability after two years. The turnaround was driven by category leadership, product innovation, and disciplined cost control.
The company reported a consolidated revenue of ₹3,097.8 crore, supported by sustained market dominance in audio, strategic growth in wearables, and strong traction in new businesses. boAt posted a consolidated net profit (PAT) of over ₹60 crore and EBITDA of ₹142+ crore in FY25, compared to a net loss of ₹79.7 crore in FY24. This turnaround followed a significant reduction in losses in FY24, where losses had dropped from ₹129.5 crore in FY23 to ₹79.7 crore in FY24. On a standalone basis, revenue in FY25 stood at ₹3,089.6 crore with a net profit of ₹64.2 crore, underscoring the strength of the company’s financial recovery.
In FY25, boAt reinforced its leadership in the audio category, maintaining a strong double-digit share in India’s personal audio segment while ranking as the third-largest company globally in branded personal audio. Its premium range, ‘Nirvana by boAt’, registered stellar growth. In wearables, a sharper software-led ecosystem approach helped the business move closer to EBITDA neutrality in the final quarter of the year. The company also diversified its portfolio, expanding into new growth segments.
boAt further strengthened its channel mix, with quick commerce emerging as an important growth driver alongside e-commerce, offline retail, and exports.
Innovation remained at the core of boAt’s strategy, with over 100 new products launched during the year, including industry-first offerings such as TWS with head-tracking technology and advanced Knowles drivers at accessible price points. The brand also forayed into new categories with the launch of ‘boAt TAG’, furthering its play in connected consumer experiences. Complementing these product innovations, boAt continued to invest in brand building and marketing, blending large-scale campaigns with digital-first storytelling and cultural partnerships with platforms like Netflix and teams like RCB (IPL), deepening its connect with India’s youth.
Aligned with its long-term vision, boAt accelerated its “Make in India” journey, with over 70% of volumes now manufactured domestically. It also scaled its localization initiatives across PCBs, plastics, and other components, strengthening supply chain resilience. These measures, combined with a reduction in working capital from ~71 days in Mar’24 to ~36 days in Mar’25, enhanced the company’s financial agility and positioned it for sustainable growth.
Sameer Mehta, Co-founder and Executive Director of boAt, said: “This milestone of returning to profitability after two years reflects the resilience of our business model and the trust of millions of consumers who continue to choose boAt. Our ability to innovate, scale new categories, and adapt quickly to evolving consumer preferences has kept us ahead in a dynamic market. Looking ahead, our focus will remaagenda andning our product ecosystem, strengthening the ‘Make in India’ agenda, and delivering superior experiences that define the boAt lifestyle.”
Gaurav Nayyar, CEO, boAt, added: “FY25 marks a pivotal turning point for boAt. Through cost discipline, innovation, and a deep understanding of consumer needs, we have not only returned to profitability but also laid the foundation for long-term sustainable growth. From strengthening our leadership in audio to reimagining wearables and entering new categories, we are building a future-ready, diversified organization. Our journey has always been about creating lasting value for consumers, partners, and stakeholders, and this year reaffirms that vision.”
In addition to domestic growth, boAt has steadily expanded its international footprint, gaining strong traction in GCC markets. With a diversified channel mix, sharper focus on profitability, and a robust pipeline of innovation, boAt is well positioned to sustain its growth momentum in FY26 and beyond.
About boAt
Headquartered in India, Imagine Marketing Limited (IML), the brand owner of ‘boAt’, offers a diverse product portfolio ranging from audio gear, smart wearables, to mobile accessories and more. Under the Imagine umbrella, boAt disrupted the audio industry to become India’s #1 audio wearables brand (in terms of shipments, per the latest IDC data). boAt’s portfolio includes well-designed, innovative, and lifestyle-oriented products at attractive price points targeted at a young, widely addressable audience across India.
Imagine Marketing has partnered with global leaders such as Qualcomm and Dolby to enhance innovation and is backed by investors including Warburg Pincus, Malabar Investments, and Fireside Ventures. The company currently has offices in Delhi, Mumbai, and Bengaluru.