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ABD brings in 2024 with a dominating 7 Gold’s at the Spiritz Achiever Awards

Mumbai, 2nd January,2024: In a resounding recognition of portfolio success, Allied Blenders and Distillers (ABD) securedan impressive tally of 7 Gold’s at the prestigious 10th Edition of the Spiritz Conclave and Achiever Awards, 2023. ABD’s achievements reflected its unwavering commitment to excellence in the building of successful brands.

ABD’s unprecedented win at the awards function was for an array of 5 brands from its portfolio, in 7 key categories. They included top independent jury recognition for delivering quality blends, product debut of the year, smart packaging, innovation, promotions and market success.

1. Gold | Fastest-Growing Brand: ICONiQ White Whisky
2. Gold | Product Debut of the Year (Whisky): X&O Barrel Whisky
3. Gold | Product Debut of the Year (Brandy): Sterling Reserve Brandy
4. Gold | Brand Promotion Ground Space: Officer’s Choice Whisky
5. Gold | Liquid Tasting: Sterling Reserve Brandy
6. Gold | Liquid Tasting: Srishti Whisky
7. Gold | Packaging: ICONiQ White Whisky

Bikram Basu, Chief Strategy & Marketing Officer, ABD said, “Keeping a consumer-first approach helps us in delivering greatproducts and brands. We are honoured to receive these unprecedented 7 Gold’s at Spiritz. It gives us the confidence and motivation to do better as we premiumise our portfolio.”

Arun Barik, Executive Director, said: We take immense pride in the craftmanship of our blends in ABD as we compose them meticulously to touch the imagination of the consumers. It is heartening to see new blends like Sterling Reserve Brandy win top quality independent jury awards, and Srishti, an innovative whisky, with the goodness of curcumin at its core.

About the Company:

Allied Blenders and Distillers Limited (ABDL) is the largest Indian-owned spirits company and the 3rd largest IMFL company in the country. Its flagship brand, Officer’s Choice is one of the bestselling whiskies in the world in terms of volume, and among the top spirits brands exported out of India. Sterling Reserve Whiskies and ICONiQ White Whisky, its ‘prestige and above’ offerings, have met with record-beating success, and ABD is the only organisation in India to have launched two ‘millionaire’ or 10+ lakh case selling brands in the past 5 years. The company has a portfolio that has strong presence in spirit categories of whisky, brandy, rum, and vodka that are sold in over 22 countries. Today, its network includes 9 owned bottling units, 1 distilling unit and 23 non-owned manufacturing units.

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