G-SHOCK, the trailblazing watch brand renowned for its exceptional durability and fine Japanese craftsmanship, is known to push the boundaries of innovation and resilience with its bold and authentic partnerships. Recently onboarded TEAM G-SHOCK member, Harith Noah, the ace motorsports athlete, is the fastest and the second rider from India to finish the world’s toughest rally, Dakar.
Harith has been seen sporting his favorite pair, the G-SHOCK 40th Anniversary RECRYSTALLIZED timepiece, GMW-B5000PS-1 at the Dakar Rally 2024 in Saudi Arabia. Harith’s motorsports official jersey and motorbike features the iconic G-SHOCK logo prominently on its bodywork and accessories, as he proudly represents TEAM G-SHOCK in India.
Echoing the true fighting spirit, Harith believes in G-SHOCK’s core philosophy of pushing boundaries. This partnership exemplifies G-SHOCK’s unwavering commitment to creating watches that can withstand the roughest environments while expressing the character of their wearers. The union celebrates an enthralling story of passion and unyielding dedication to supporting and furthering the motorsports culture around the world.
G-SHOCK, the pioneering timepiece that revolutionized the very concept of toughness.
In 1981, a daring challenge to prevailing norms ignited the genesis of G-SHOCK. Driven by Mr. Kikuo Ibe’s unwavering conviction that a watch could be crafted to withstand any shocks, Project Team Tough was formed to translate this vision into reality. Over a span of approximately two years, this team meticulously developed more than 200 prototypes. Their resolute efforts culminated in the breakthrough shock-resistant yet sophisticated and streamlined architecture we know today.
Since its inception, G-SHOCK has embarked on a relentless journey of evolution, ceaselessly pursuing greater resilience and bold stylish appeal across structure, materials, and functionalities. Envisioned in 1983, G-SHOCK now stands on the cusp of its 40th Anniversary in 2023, having left an indelible mark by retailing over 100 million watches across 100 nations. Strengthened by this remarkable legacy, G-SHOCK remains resolute in its quest for enduring strength, ever ready to conquer new frontiers of toughness.
About Casio India Co. Pvt. Ltd.:
Casio India Co. Pvt. Ltd.(CIC) is the Indian subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Casio India has established a dynamic presence in the Indian market since 1996, emerging as a leading and cherished consumer goods manufacturer. Casio India’s range of products include sales and marketing of Timepieces, Electronic Musical Instruments, Desktop Calculators, Scientific Calculators, Label Printers and Clocks.
Setting the benchmark for excellence, Casio India is dedicated to embodying the spirit of innovation and quality that defines the Casio legacy. With a strong commitment to its corporate creed of “creativity and contribution,” Casio has consistently translated this ethos into the creation of innovative products making a positive impact on society.
For more information, visit https://www.casio.com/in/