National, 20th March 2024 – A|X Armani Exchange kicks off the Spring and Summer 2024 with a fresh lineup that includes new chronograph watches for men.
“As the face of A|X Armani Exchange watches, I am thrilled to unveil the Spring/Summer 2024 Collection. The new men’s watch silhouette is a testament to the brand’s commitment to pushing boundaries. With eye-catching designs and ultimate functionality, the new range of A|X Armani Exchange watches is definitely a statement of style!”
Kartik Aaryan’s IG announcement on
SPRING 2024 COLLECTION
Available from March 2024
AX1959 AX1958
Building on the 2023 launch, A|X Armani Exchange’s new men’s watch silhouette has been updated with chronograph features layered onto the dial’s wave-inspired texture, creating the perfect balance of eye-catching design and ultimate functionality. These 44mm watches feature a black textured dial, equipped with a chronograph movement, and stainless steel bracelets in gunmetal and gold-tones shades. Priced at INR 19,995.
AX4163
A|X Armani Exchange introduces a men’s platform at the intersection of sport and fashion. The sleek 44mm chronograph watch boasts an integrated case crafted from silicone, available with a green matte dial, ensuring enduring style for the fashion-forward individual. Priced at INR 9,995.
AX1962 AX2453
These 44mm and 46mm A|X Armani Exchange watches showcase a black textured dial, operate with a three-hand date movement, and are complemented by two-tone stainless-steel bracelets. Range begins at INR 14,995.
AX1878
One of A|X Armani Exchange bestselling men’s watch styles gets a contemporary upgrade with black plating and vibrant green and purple accents. This watch features a 42mm black sunray dial, multifunction movement and black stainless steel bracelet. Priced at INR 14,995.
AX2761
This 42mm watch features a black sunray dial, three hand movement, complemented with a stainless-steel bracelet. Priced at INR 13,995.
SUMMER 2024 COLLECTION
Available from June 2024
AX1881 AX1880
These timepieces feature multifunction movement in blue and gun stainless steel bracelets. With a 42mm case and a 20mm bracelet width, these seamlessly combine style and functionality for a subtle wrist statement. Priced at INR 14,995.
AX1764
This silver-tone watch operates with a three-hand movement, featuring a sleek 44mm case, and a matching silver stainless steel bracelet with a 22mm width. Priced at INR 13,995.
AX7159SET
This gift set with a bracelet includes a timepiece equipped with a three-hand movement, a striking black dial, complemented by a black silicone strap, all encased in a 44mm black stainless steel case with a 22mm strap width. Priced at INR 9,995.
Available in select online and offline stores.
ABOUT A|X ARMANI EXCHANGE
“In 1991 I had an intuition, and I called it A|X. Looking at the reality of the street, before it became just another vogue, I created fast, affordable metropolitan clothing for the young generations or those with a young mindset. The spirit persists today in apparel and accessories that speed forward to an urban drum keeping the quintessential effortlessness and the active stance of the GA DNA.”
– Giorgio Armani