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A|X Armani Exchange unveils new Summer/Spring 2024 Collection with Kartik Aaryan

National, 20th March 2024 A|X Armani Exchange kicks off the Spring and Summer 2024 with a fresh lineup that includes new chronograph watches for men.

“As the face of A|X Armani Exchange watches, I am thrilled to unveil the Spring/Summer 2024 Collection. The new men’s watch silhouette is a testament to the brand’s commitment to pushing boundaries. With eye-catching designs and ultimate functionality, the new range of A|X Armani Exchange watches is definitely a statement of style!”

Kartik Aaryan, Brand Ambassador, A|X Armani Exchange Watches

Kartik Aaryan’s IG announcement on


Available from March 2024

      AX1959                       AX1958

Building on the 2023 launch, A|X Armani Exchange’s new men’s watch silhouette has been updated with chronograph features layered onto the dial’s wave-inspired texture, creating the perfect balance of eye-catching design and ultimate functionality. These 44mm watches feature a black textured dial, equipped with a chronograph movement, and stainless steel bracelets in gunmetal and gold-tones shades. Priced at INR 19,995.




A|X Armani Exchange introduces a men’s platform at the intersection of sport and fashion. The sleek 44mm chronograph watch boasts an integrated case crafted from silicone, available with a green matte dial, ensuring enduring style for the fashion-forward individual. Priced at INR 9,995.

      AX1962                            AX2453

These 44mm and 46mm A|X Armani Exchange watches showcase a black textured dial, operate with a three-hand date movement, and are complemented by two-tone stainless-steel bracelets. Range begins at INR 14,995.


One of A|X Armani Exchange bestselling men’s watch styles gets a contemporary upgrade with black plating and vibrant green and purple accents. This watch features a 42mm black sunray dial, multifunction movement and black stainless steel bracelet. Priced at INR 14,995.





This 42mm watch features a black sunray dial, three hand movement, complemented with a stainless-steel bracelet. Priced at INR 13,995.


Available from June 2024