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Bold Care and Ranveer Singh break taboos with viral campaign on men’s sexual health #TakeBoldCareOfHer

Mumbai – Monday, 12th February, 2024: Bold Care, India’s No.1 sexual health & wellness brand, has announced the launch of their unique and witty campaign, #TakeBoldCareOfHer withBollywood Superstar Ranveer Singh who has joined them as aco-founder and has been working with them behind-the-scenes for more than a year. With this campaign, Bold Care wants to normalize the conversation around men’s sexual health. This refreshing approach by Bold Care aims to change how society discusses men’s sexual health issues and highlight that theseissues are very common but at the same time, very easy to solve.

The campaign also stars famous internet personality Johnny Sinsfeaturing in his first ever ad for an Indian brand. The brand film is a comical parody of a typical Indian TV drama which is guaranteed to leave the viewers in splits. It skillfully tackles the issue at hand, normalizing it through hilarious sequences, and presents a scientifically proven solution. Written by Tanmay Bhat, Devaiah Bopanna, and their team, the ad is directed by AyappaKM. Tanmay and Ayappa have previously worked together on many successful ad campaigns, like the Rahul Dravid x CREDad. The brand film was produced by Earlyman Films, one of the leading ad production houses in the country.

Bold Care’s campaign marks a pivotal moment in the history ofIndian brands – talking to men who have long suffered from sexual health concerns in silence due to embarrassment of fearand judgment. This compassionate initiative aims to breakthrough outdated stigmas, bringing taboo topics into the spotlight and sending a clear message: you are not alone and help is always available!

Bold Care is creating the easiest way for Indian market, where men get straightforward, authentic and effective solutions for their sexual health concerns. Their range of high- quality productsare delivered discreetly within 2 days and has been trusted bymore than 15 lakh men in India.

Rajat Jadhav, Co-Founder of Bold Care, commented on thecampaign’s innovative approach by saying: “With #TakeBoldCareofHer, we want to address the stigma aroundmen’s sexual health in India. Our aim has always been to be thecategory creators in this space and initiate open conversations around sexual health. We’re here to help men overcome their sexual health issues by providing science-backed solutions.” adds Jadhav.

Ranveer Singh, Co-Founder of Bold Care, shares: I’m here with sincere intent to use my influence for raising awareness and making a positive impact. The Bold Care campaign is more than talk; it’s a mission that I am deeply connected to, and I am here tobring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country.”

The campaign is live across various digital platforms such asYouTube, Facebook, Instagram & Twitter, aiming to reach a broad audience and ignite meaningful discussions.

Video link – https://www.youtube.com/watch?v=wHQcuVnmi58&t=3s

About Bold Care Launched in July 2020, Bold Care is at theforefront of revolutionizing men’s sexual health solutions in India. Committed to science-backed treatments, it is India’s No.1 Sexual Health and Wellness Brand trusted by over 15 Lakh+ Indian men. At Bold Care, the approach to sexual wellness is comprehensive,blending modern medicine with traditional natural remedies. The brand’s main focus is for men to prioritize their sexual health, by providing easily accessible expert developed plans for problems such as Premature Ejaculation (PE) and Erectile Dysfunction (ED) and also have products such as India’s fastest growing condoms and water-based lubes range.

Bold Care’s solutions are available on its direct-to-consumer (D2C) website (www.boldcare.in) and leading e-commerce marketplaces such as Amazon, Flipkart, Meesho and many more. Additionally, the brand provides instant delivery across India through quick commerce platforms such as Swiggy Instamart, Zepto, & BlinkIt. Learn more about Bold Care: https://bit.ly/RS-Campaign

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