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Bollywood Superstar Katrina Kaif Joins Swiss Watchmaker Rado as Brand Ambassador

Mumbai, October 25th, 2023: Rado, the iconic Swiss watchmaker renowned for its innovation in materials to create timeless designs, is delighted to announce Bollywood Superstar Katrina Kaif as its Global Brand Ambassador. This exciting partnership reinforces Rado’s commitment in creating memories that last a lifetime.
Katrina Kaif’s timeless beauty and international appeal make her the perfect choice to represent Rado’s enduring commitment to precision, innovation, and craftsmanship. Known for her versatile talent and charisma, Katrina Kaif embodies the values that Rado holds.
This exciting partnership is announced with the release of a captivating campaign video that transported viewers to a breath-taking desert landscape; Katrina represents the timeless modern day woman who cherishes romancing time with the new Centrix on her wrist. She perfectly embodies the essence of Rado and the spirit of the Centrix watch. Together, they promise to take the world of horology to new heights.
Adrian Bosshard, Rado CEO, expressed his enthusiasm for the collaboration stating, “We are thrilled to welcome Katrina Kaif into the Rado family. Her timeless beauty and global recognition align seamlessly with Rado’s core principles. We look forward to this journey of redefining luxury together.”
Katrina Kaif also shared her excitement about the partnership, saying, “I am honoured and excited to be associated with Rado, a brand known for its excellence in watchmaking. Rado watches have always fascinated me with their innovative designs and commitment to quality. I look forward to representing this iconic Swiss brand on a global platform.”
The new RADO Centrix is designed for the modern day woman who withstands the test of time, essence of style and sophistication, who believes in embracing the power of timeless moments where every second counts and seizes every opportunity that lies ahead of her.
Elaborating on the watch’s features the brand highlights, “The heart of the Centrix watch is its curved sapphire crystal with an anti-reflective coating providing a clear and unobstructed view of the watch face from any angle. With its Calibre R582 automatic movement, it ensures accurate timekeeping and reliability. It is also equipped with a generous 48-hour power reserve ensuring that you need not worry about winding or resetting your watch frequently, making it perfect for a woman on the move. The antimagnetic Nivachron hairspring protect your watch from external magnetic fields, ensuring that it runs smoothly in any situation.”

With Rado and Katrina Kaif in unison, the future of style, innovation, and sophistication in the world of luxury watches looks brighter than ever. As the brand embarks on this enchanting journey, the Rado Centrix watch, gracing the wrist of its new Global Ambassador, symbolizes the perfect blend of style and substance, inviting all women to celebrate their timeless essence.

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