Bengaluru, 12 September 2024: Cleartrip, a Flipkart company, registered a phenomenal 150% growth in the bus category, since its launch in April 2023. This impressive growth highlights the strong demand for bus travel, especially from tier 2 cities. Riding on the opportunity in this category, Cleartrip has launched ‘Bus Pass’, an industry-first offering to make bus travel more affordable for its customers. Bus Pass, is a cost-effective solution, which aims to provide frequent bus travellers with significant savings and enhanced value-based offerings.
Consumer data on Cleartrip revealed that:
– The bus category sees the highest number of frequent travellers with 32% of users repeating their bookings in the last 3 months
– 15% of users book at least three times within three months
– Bus users are also highly value-conscious, with 75% of travellers using discount coupons while booking.
– Indore-Bhopal, Bengaluru-Hyderabad, Indore-Pune, Chennai-Madurai and Coimbatore-Bengaluru are top routes with high repeat bookings
Customers can purchase the Bus Pass for a fee of ₹150 while making a bus booking. Benefits of the Bus Pass:
– Customers will receive an immediate discount of ₹100 (in addition to availing other coupons) on their current booking for a minimum order value of ₹300
– With one Bus Pass, customers can make a maximum of 5 bookings at this discounted rate
– Customers can enjoy a cost savings of ₹500 with one Bus Pass
– Each Bus Pass is valid for 90 days from the date of purchase
Anuj Rathi, Chief Business & Growth Officer, Cleartrip, stated, “Over the last year, Cleartrip’s bus category has experienced a remarkable 150% growth, mirroring the booming consumer demand in this category. We are committed to building products powered by in-depth market research, aligning with our customers’ ever-evolving needs. The Cleartrip ‘Bus Pass’ will offer exceptional value and convenience to our user base. We aim to make travel affordable while strengthening our position as a trusted travel partner.”
Cleartrip remains steadfast in its commitment to diversify its offerings and recently introduced Bus service on Flipkart as well.