In an endeavour to provide consumers with wider beverage options Coca-Cola India enters the world of ready-to-drink tea beverages with the launch of Honest Tea, a brand owned by Honest, Inc. a subsidiary of The Coca-Cola Company. Honest Tea is a refreshing, Organic Green Tea based drink. The Organic Green Tea for Honest Tea is being exclusively sourced from Luxmi Tea’s renowned Makaibari Tea Estate.
Situated on the steep slopes located at the foothills of the Himalayas, Makaibari is the oldest Organic Darjeeling Tea plantation. At Makaibari, the tea is meticulously handpicked in a biodynamic agricultural environment, famed for its rare moonlight plucked tea.
“There is no greater tea estate in Darjeeling than Makaibari; it is the last word among teas, whether in Japan, or England, royal houses,” says Rudra Chatterjee, Managing Director of Kolkata-based Luxmi Group. “It is also the choice of tea Satyajit Ray decided for his fictional detective character Feluda.”
Commenting on the launch Karthik Subramanian, Director, Marketing – Hydration, coffee and tea category, Coca-Cola India and Southwest Asia said, “We are thrilled to introduce our new ready-to-drink iced green tea. With Honest Tea, we are offering consumers a unique experience of a great tasting green tea based beverage. Whether one is on the go or is simply seeking a moment of tranquillity, ‘Honest Tea’ is the perfect companion offering refreshment and goodness.”
Honest Tea comes in two refreshing flavours, Lemon-Tulsi and Mango, to suit the varied tastes of the consumers. Meant for the modern women and men of today who wish to live a balanced lifestyle, the newly launched beverage provides a ‘Moment of Good’ with every sip of the iced green tea. Made from Organic Green Tea grown in harmony with nature, Honest Tea not only tastes great but is made with the best quality tea leaves.
Honest Tea has been launched exclusively on E-Commerce in Bangalore, Mumbai, Hyderabad, Chennai and Pune and will be available at the price point of Rs 50. For more details visit Honest Tea’s Instagram page – @honestteaindia