National, December 15, 2022: Melorra, a leading D2C brand that offers lightweight and affordable fashionable gold jewellery, has launched one of its kind The Avatar-Inspired jewellery collection to celebrate modernity and display a trend in alternate dimensions in the jewellery sector. The latest jewellery collection is unconventional, minimal, is inspired by the characteristic features of aliens and created in diamonds and shaded blue enamel depicting the fantasy world.
Melorra monitors global fashion trends closely and puts its heart out to design each and every product from its collection. With this launch, Melorra has added another feather to its crown by bringing out the ongoing trends into everyday jewellery. Their latest collection comprises a wide range of pendants, earrings, bangles and finger rings with out of the ordinary, alienist, geometric and elongated designs with a price range starting from INR 12,000.
On the launch, Deepshikha Gupta, Sr. VP Design of Melorra said, “One of the many weekly launches that we’ve most loved working on is the Avatar-inspired Collection. The futuristic fashion trend acted as the inspiration for creating this unconventional minimal jewellery collection, which features diamonds and blue shaded enamel. We believe that our customers will share our appreciation for this latest collection.”
Melorra, one of India’s fastest-growing D2C brands, offers lightweight and affordable fashionable gold jewellery (majority of the demand comes from the 20-50k price range). Melorra has so far delivered to over 3000 cities/towns/villages in the country and made its mark everywhere – from villages with a population of less than 10,000 to cities with a population above 1 million. With its recently expanded delivery capabilities to the US, UK, Singapore, and UAE, Melorra is making sure that gold is fashionable everyday!