MUMBAI, India–August 27, 2025: What happens when Kiku Sharda’s unstoppable comedy collides with Kubbra Sait’s unfiltered sass? The answer is pure madness – and the latest Rise & Fall banter video proves it. Watching the two pull each other’s leg with crackling one-liners and cheeky comebacks is a teaser of the kind of entertainment this show is gearing up to deliver. If this is what they’re like outside the game, imagine the fireworks when they’re locked inside two brutally opposite worlds.
The show is sponsored by marquee brands like Lux Cozy as Co-Powered By partner, Orient Electric as Official Lighting Partner, and Haier as AI Home Partner. With strong interest across categories and more partnerships in discussion, Rise & Fall is emerging as a high-impact opportunity for brands this festive season.
Hosted by Ashneer Grover, Rise & Fall traps 16 celebrities in a ruthless tug-of-war between the luxury of the Rulers’ penthouse and the grind of the Workers’ basement. But with personalities like Kubbra and Kiku in the mix, the real question isn’t just who rises or falls – it’s how much fun, chaos and drama they’ll create while doing it. Will Kubbra’s fearless attitude clash with Kiku’s quick wit? Will their banter turn into rivalry, or unexpected alliance? Either way, it’s going to be unmissable.
From 6th September, brace yourself for 42 days of non-stop drama, laughter, and explosive moments – because in Rise & Fall, the only guarantee is chaos, entertainment, and a fight for survival like you’ve never seen before exclusively on Amazon MX Player, available through the MX Player app on mobile and Connected TVs, on the Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme.
Promo Link: https://www.youtube.com/shorts/55zHFCS9OrQ
XXX
About Amazon MX Player
Amazon MX Player is India’s leading free, premium, ad-supported entertainment service. It offers a diverse range of award-winning web series, reality shows, popular international shows and a massive movie library across multiple genres. With a strong focus on original content, Amazon MX Player has launched some of the largest shows in India, which includes Ek Badnaam Aashram, Campus Diaries, Jamnapaar, Half CA, Bhaukaal, Raktanchal, Dehati Ladke, Who’s your Gynac, Sixer, Hip Hop India, Hunter – Tootega Nahi Todega and more. Amazon MX Player also offers a rich selection of international content dubbed in Hindi, Tamil and Telugu under MX Vdesi, featuring popular shows like What’s Wrong With Secretary Kim?, Daydreamer, Gangnam Beauty, My Girlfriend Is An Alien, Put Your Head On My Shoulder, Our Story, and more. The service has won multiple national and international awards for its award-winning content and marketing innovations. Amazon MX Player is committed to entertaining audiences with over 100 new shows through its compelling content slate spanning multiple genres catering to the taste of viewers across age groups.
About Amazon
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in enables customers across India to shop for millions of products, make payments with Amazon Pay, and watch free entertainment content with Amazon MX Player.
Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Amazon Advertising, Amazon Prime, Prime Video, Fulfilment by Amazon, AWS, Kindle, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.