Mumbai, 06 October 2023: On the momentous occasion of Mahatma Gandhi’s birth anniversary, an innovative Indian app, Khul Ke, makes its grand entrance into the tri-colored fabric of India’s digital landscape. Founded with a vision to provide a distinctly Indian space for open expression, Khul Ke is set to revolutionize the way people in India connect, converse, and contribute to a participative democracy. The app engages in community-building activities while accessing audiovisual content and engaging in dialogue with others who share your views. Growing for all the right reasons, even during its test phase, Khul Ke saw a month-on-month (M-o-M) growth of 10-15%, generating meaningful interactions with its 360-degree approach.
The Khul Ke app is ready to shine a bright light on India’s famous Padma recipients to start conversations around pressing matters and create an ecosystem that is replete with meaningful participation. These Padma Award winners, who are true-blue mass influencers in real life, have been provided with an ideal social media stage by Khul Ke to reflect on significant topics. They are respected as living legends and motivational role models, and their fame is authenticated by a history of extraordinary accomplishments. With an unwavering commitment to curating a unique and immersive interview experience, Khul Ke endeavors to unveil the extraordinary narratives, accomplishments, and contributions of these esteemed awardees, inviting users on a profound journey into their remarkable lives and the indelible impact they’ve left on society. As we gather to celebrate Gandhi Jayanti, this app stands as a living testament to the values of excellence and service epitomized by both the Padma awardees and the great Mahatma Gandhi himself, inspiring us all to acknowledge and applaud the unsung heroes of our nation.
Khul Ke is a single platform with a variety of features, including support for both short and long video formats and use cases to promote deep conversations and MeetUp for Online Personal Meetings. Microblogging is another feature that allows users to connect informally and facilitate networking. Additionally, their private messaging service lets users make voice or video chats, and they also have an online meeting service called MeetUp.
Piyush Kulshreshtha, Founder & CEO, of Khul Ke said “In an era where social media has the power to ignite change, Khul Ke is dedicated to providing a platform where every Indian, especially the young and inspiring, can engage in meaningful conversations, share their perspectives, and actively contribute to the fabric of our society. We are here to redefine the way we connect, converse, and influence, ultimately shaping a brighter future for India. The world of social media needs three foundational pillars – accuracy, credibility, and accessibility; we are trying to reimagine the social media ecosystem and give it a redo.”
Khul Ke exhibits comprehensive capabilities through features that cater to diverse user interests. This includes RoundTable, a platform for topical and moderated conversations ideal for live podcasting and interactive sessions. Additionally, TownHall, a microblogging feature, allows seamless sharing of thoughts with the option to upload documents, images, audio, or video. Snip-It provides a short video timeline for sharing creative content in videos of up to 2 minutes and 30 seconds. Bol Khul Ke, which elicits people’s immediate reactions to hot-button issues and themes of public attention, is one of their most exciting short video use cases. Furthermore, MeetUp is an audio-video platform seamlessly integrated with Google and Outlook accounts, simplifying the organization and hosting of meetings.
Khul Ke is currently hosting vibrant discussions on a wide spectrum of topics, including Science and Technology, Politics, Law, Theater, and Sports. Distinguished journalists are actively engaging in these dialogues, with notable contributions from scientists representing organizations such as NASA, ISRO, CERN, and DRDO. Additionally, prominent political figures like Jairam Ramesh, Manishankar Aiyar, Manish Tiwari, Swapan Dasgupta, Manoj Jha, Yogendra Yadav, and various others have also enriched the conversations on Khul Ke with their insights and perspectives.
Khul Ke aims to continuously highlight the necessity for meaningful conversations amongst people around day-to-day topics to create the ideal social media ecosystem. The app aims to establish this as India’s first credible social conversation platform.
