Mumbai, October 08, 2023: Livpure , one of India’s leading home and living consumer product manufacturers, has unveiled a new television commercial featuring the brand ambassador, Sachin Tendulkar launching its groundbreaking and innovative Platino Copper Water Purifier.
The TVC underscores Livpure’s dedication to delivering clean and pure drinking water. It also shines a spotlight on the significant environmental benefits of its advanced RO technology featured in the Platino Copper Water Purifier, capable of conserving up to 20,000 liters of water annually. The TV commercial is scheduled to premiere on 1st October, marking the beginning of the festive season with a promise of cleaner, safer, and more sustainable water for all. With an 8-stage filtration system that purifies water from any source, it ensures that you have access to superior, drinkable water right in your home. This innovation also offers custom dispensing options for glasses, bottles, and more, along with an ample 8.5-liter storage capacity and an insect-proof water tank for added safety.
Livpure has strategically chosen to broadcast the TVC across various platforms to reach a broad audience. Viewers can catch the TVC on Hindi News, Hindi Movies, English News, and regional channels in Maharashtra, West Bengal, Orissa, and Andhra Pradesh/Telangana. The television commercial will also be available for streaming on popular OTT platforms like Sony Liv, Jio Cinema, and MX Player.
With the festive season just around the corner, Livpure anticipates an enthusiastic response from viewers and a significant increase in sales. The TVC’s compelling message aligns perfectly with the festive spirit, making it a timely and meaningful choice for consumers looking to enhance their lives and safeguard their loved ones.
Mr Rakesh Kaul, Managing Director of Livpure, shared his thoughts on the launch, saying, “At Livpure, we firmly believe that access to clean and safe drinking water is not just a convenience but a fundamental right for every individual. Our mission has always been twofold: to provide cutting-edge water purification technology that ensures the highest water quality and safety standards and to champion water conservation as a crucial part of our environmental responsibility.”
“Our Platino Copper Water Purifier embodies this commitment through its innovative technology. It’s not just a product; it’s a symbol of our dedication to safeguarding the planet’s most precious resource- water. Our new TV commercial reflects Livpure’s ethos of innovation and sustainability. It’s a visual representation of our pledge to create products that improve lives and minimize our environmental footprint. We hope our message resonates with consumers, especially during this festive season, inspiring them to join us in this important mission. Together, we can make a positive change for our planet, ensuring that clean and safe drinking water remains accessible for generations to come.”, he added.
Livpure’s Platino Copper Water Purifier, featured in this TVC, is a testament to the brand’s dedication to innovation, sustainability, and customer well-being. By choosing Livpure, consumers invest in a greener future while ensuring their families have access to the purest and safest drinking water.
Since its inception, Livpure has been redefining water purification solutions with a commitment to maintaining the highest standards of quality and hygiene without any chances of water contamination. The company manufactures all products in a sterile environment and conducts multiple quality checkups in its quality control laboratories. In addition to water purifiers , Livpure has been expanding its product range and has been extending its product range in categories of Air , Water and Sleep.