Mumbai, 17 March, 2023: Every year on March 17th, World Sleep Day is commemorated to raise awareness of the value of getting enough sleep and how it affects one’s general health and well-being. While medical, lifestyle, or stress-related issues can cause sleep disorders, there are other external variables that causes discomfort but are frequently ignored. Factors such as uncomfortable mattresses/pillows, weather conditions and even mosquitoes can lead to a disturbed sleep. A survey by Goodknight, reported that 55% Indians feel mosquito bites and buzz to be the foremost reason for disturbed or lack of better quality of sleep.
Godrej Consumer Products Limited (GCPL) commissioned a survey in association with market research and data analytics firm YouGov, to understand the impact of mosquitoes on sleep patterns. The survey was conducted with over 1,011 people across India.
The survey shows that close to 60% of the adults blame the ‘tiny menaces’ for causing sleep disturbances or lack of quality sleep. While the factor of ‘change in weather (too hot/cold)’ was a parallel contending factor, however, in terms of disturbance factor, the buzzing monster turned out to be the foremost contributor.
In terms of geographic clusters, 55% respondents from North and Central India region, 53% from South Zone and 50% from East and North East India pinpointed mosquito bites and buzz as a key factor for disturbed or lack of quality sleep. Interestingly, Western India, is the most affected with 61% people in the region attributing the cause of poor sleep to mosquito bites and buzz. On an average of 1 out of every 2 adults attributed mosquitoes as the leading factor for sleep disorders.
Shekhar Saurabh, Category Head – Household Insecticide, Godrej Consumer Products Ltd (GCPL), added, “Among other reasons, the mosquito menace, is revealed to be one of the key reasons for sleep deprivation and its eventual impact on India’s health quotient. People are realizing it as a key contributor that is negatively impacting their health and well-being, as well as that of their loved ones. The findings of this survey reinforce the need for comprehensive mosquito control measures. As the market leader in household insecticides category, Goodknight understands the importance of an uninterrupted sleep and is committed to provide safe and affordable mosquito repellents to all Indian households.”
About Godrej Consumer Products Ltd:
Godrej Consumer Products is a leading emerging markets company. As part of the 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity, and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.
Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. We rank among the largest Household Insecticide and Hair Care players in emerging markets. In Household Insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the Hair Care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.
But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in our Group is held in trusts that invest in the environment, health, and education. We are also bringing together our passion and purpose to make a difference through our ‘Good & Green’ approach to create a more inclusive and greener India.