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MyOperator Launches Omnichannel Call Center Software To Scale Ecommerce and D2C Brands

MyOperator – India’s cloud communications leader, has introduced an advanced cloud call center software solution, to help E-commerce and Direct-to-Consumer (D2C) brands scale their business operations at large.

According to a recent report, nearly 140 million Indian shoppers are expected to partake in the festive season sale this year. It is also projected that the country’s e-commerce industry will achieve 18-20% growth, reaching INR 90,000 Crores during this year’s festive season.

Highly-anticipated e-shopping events like the Amazon Great Indian Festival and Flipkart Big Billion Days have also set the stage for robust growth in the e-commerce and D2C sectors during Q4.

With shifting consumer preferences, businesses in this sector have sought effective ways to level up customer communication and support. MyOperator’s VoIP-powered call center software aims to address the specific challenges faced by E-commerce startups and enterprises offering tools to streamline customer interactions and ease business communication efficiency.

The cloud-based solution can be used by remote/hybrid workforce where the sales and support agents can make or take calls from any mobile device from one account. With 99.9% uptime and multi-geography redundancy, this call center software has near-zero outage time for uninterrupted business continuity. The call center offers the flexibility to ramp up your number of agents or parallel lines of communication on an on-demand basis.


The MyOperatpr call center software also offers integrated campaign management to help ecommerce and retail brands run powerful omnichannel campaigns through voice broadcasting, SMS and WhatsApp campaigns. The platform extends the campaign capabilities for consumer brands through tools like Campaign Tracker that helps brands efficacy of their offline campaign by integrating smart numbers.

Used by prominent e-commerce brands like Lenskart, Amazon, Myntra, Big Basket, and more MyOperator offers intelligent solutions to handle customer interactions via bots. The platform offers integrated IVR and WhatsApp capability that lets brands engage users more effectively through voicebots and chatbots. The MyOperator whatsapp platform offers a range of capabilities from shopping to post-purhase order management. MyOperator also offers an out of box C-O-D or cash on delivery confirmation service through SMS or WhatsApp

Rimjhim Ray, CMO @MyOperator says, India has seen a retail boom over the last few years. It is our commitment to help emerging D2C, retail and ecommerce brands digitize their customer engagement and build stronger revenues during the festive season.

Let’s take a glance at the success story of Lenskart after using the MyOperator cloud call solution:

Lenskart, the eye-wear unicorn required a scalable cloud telephony solution with location intelligence and multi-store optimisation. Based on their custom business requirements, MyOperator deployed a scalable multi-store and pincode based IVR across 1500+ Lenskart stores, helping Lenskart achieve:

  • 30% increase in their marketing RoI.
  • 40% increment in customer calls
  • 10X increase in customer support team productivity

Explore more about MyOperator case studies here.

About MyOperator

MyOperator is India’s cloud communications leader trusted by 10000+ brands including Amazon, Domino’s, Myntra, Lenskart, Razorpay, IRCTC and more. The platform offers a complete suite of communication tools for businesses including – fully managed cloud contact center, office IVR and toll-free numbers, WhatsApp and SMS business suite, CRM integrations and smart mobility solutions. MyOperator is recognized as a champion in India’s cloud telephony leader matrix and awarded by Capterra in the ‘Ease-of-use’ software category.

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