New Delhi, 3rd October, 2023: PepsiCo India has unveiled a brand activation on Google Pay, India, featuring some of their most beloved snack brands, and introducing an exciting and rewarding experience for all Google Pay users. Ringing in the festive season, users can now enjoy up to INR 20 and INR 30 cashback on the purchase of Lay’s, Kurkure, and Doritos packs priced at INR 20 and INR 30, respectively.
As the festive season brings joy, the company of snacks adds an extra layer of delight to these moments. This period sees a significant uptick in the demand for packaged snacks, contributing to an overall increase in snack consumption. Furthermore, this snack purchase experience is heightened when it offers direct financial benefits. Recent industry reports underline a trend that shoppers prefer rewards seamlessly integrated into their shopping experience, with discounts automatically applied at checkout. Cashbacks align perfectly with consumers’ yearning for instant gratification, providing a satisfying sense of reward for their purchases.
In line with these trends, PepsiCo India, in collaboration with Google Pay has introduced a cashback offer on the purchase of Lay’s, Kurkure and Doritos. To avail the benefit, users can simply find the promo code inside the pack and redeem it on the Google Pay App. Once the code is claimed, users can enjoy cashback of up to INR 20 and INR 30 (on purchase of packs with INR 20 and INR 30, respectively). Each participating user has the opportunity to redeem the offer up to three times, ensuring more joy and rewards during this festive season.
Sharing her excitement on the partnership with Google Pay, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India, expressed, “Festive moments are synonymous with joy and celebration, and we firmly believe that snacks can make these occasions even more memorable. Aimed at elevating the snacking experience for our valued consumers this season, we are excited to announce our partnership with Google Pay. Through this collaboration, consumers can earn cashbacks on their beloved PepsiCo products, adding an extra layer of delight to the festive spirit. We are confident that this will be a win-win for both PepsiCo and Google Pay, and hope that everyone enjoys a joy-filled season.”
How to participate (for pack INR 30):
• Buy INR 30 Lay’s, Doritos or Kurkure snack packet with the Google Pay logo on it.
• Scan the QR code on the snack packet.
• Open the pack to find the unique 16-digit code (“Code”) printed inside.
• Enter the unique code on the offer landing page on Google Pay (“Offer Page”) and claim your cashback offer in the form of a scratch card.
• Redeem your scratch card to get up to ₹30 cashback (“Reward”) on making any next transaction using Google Pay in maximum 7 days.
• Offer is valid from till 31st March, 2024 or till stocks last or product expiry whichever is earlier (“Offer Period”). Collect 3 Codes during the Offer Period and earn up to 3 cashback offers.
• Make sure you have the latest version of the Google Pay app to see all features.
• Offer subject to these rules and the terms and conditions below.
Cashback Terms & Conditions (to be viewed on Google Pay app)
• Lay’s
• Kurkure
• Doritos
The offer is available to millions of Google Pay users across India and will be a perfect combination for them to enjoy their favourite snack with a reward.
About PepsiCo India:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
About Google Pay:
Google’s mission is to organize the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.
For any media queries, please contact:
From PepsiCo India:
Amit Nanchahal | Amit.Nanchahal@pepsico.com
From Edelman:
Parushi Sharma | Parushi.sharma@edelman.com
