Mumbai, XX January 2024: Radico Khaitan is set to enchant gin enthusiasts at Mumbai‘s Retroverse Edition of The Gin Explorers Club by featuring and serving Jaisalmer Indian Craft Gin, at Jio World Garden on January 20 and 21, 2024.
The Retroverse-Themed Edition, which began in Bengaluru in December 2023, is set to charm gin enthusiasts in Mumbai. Featuring 15 local and global brands, it invites participants on a nostalgic journey into the Retroverse era.
After receiving acclaim at the recent Bengaluru edition, Radico Khaitan is poised to establish an exclusive bar, featuring a curated selection of signature cocktails crafted with Jaisalmer Indian Craft Gin at the upcoming event. The festival is designed to offer attendees a captivating experience, encompassing various sampling events and workshops.
Marking five years of embracing the spirit of Gin, the highly anticipated Gin Explorers Club is back with another year of top-notch Gins complemented by a musical journey covering pop, rock, and blues. The upcoming vibrant weekend in Mumbai promises performances by acclaimed artists such as Lifafa, Anoushka Maskey, Arun Sivag, Farhan Rehman, Frizzell D’Souza, L’Nee, and the accomplished John. Prepare for a delightful fusion of premium spirits and soulful melodies at this exceptional gathering.
Since its debut in Delhi in 2017, The Gin Explorer Club has evolved into India’s largest Gin Festival, guided by the philosophy of “Making India fall in love with Gin.” This event offers an immersive experience by bringing together various Gin brands, eateries, music, and more, all within a single venue.
Commenting on the dynamic shifts in consumer preferences and the changing landscape of the gin market, Mr. Amar Sinha, Chief Operating Officer of Radico Khaitan Limited, expressed, At Radico, we consistently strive to remain at the forefront of evolving trends, driven by our commitment to delivering unparalleled experiences to our consumers. The inclusion of Jaisalmer Indian Craft Gin in our portfolio exemplifies our responsiveness to the dynamic preferences of connoisseurs in the realm of spirits.”
“The ever-evolving wave of consumerization has given rise to experiential events, such as The Gin Explorers Club. Participating in this festival is not only an opportunity to showcase our offerings to the right audience but also a chance to understand their evolving tastes” he added.
It’s worth noting that Jaisalmer Indian Craft Gin has achieved a remarkable feat by securing coveted position in the prestigious Top 100 Premium Wine and Spirits Brands of the World 2023, as recognized by the Luxury Lifestyle Awards. Since its launch, this luxury gin from the house of Radico Khaitan has consistently garnered various accolades, solidifying its position as a distinguished player in the industry.
Radico Khaitan Limited’s Jaisalmer Indian Craft Gin is named after the city of Jaisalmer, which is primarily known for the Jaisalmer Fort. The premium taste of Jaisalmer Indian Craft Gin comes from the ancient Indian knowledge of herbs. Seven of the 11 botanicals used in the distillation have been sourced from all four corners of India. Sweet orange peel from Central India, Cubeb Berries and Lemon Grass from Southern India, Darjeeling Green Tea leaves from Eastern India, Lemon Peel from Western India, the Coriander and Vetiver from the fields around Jaisalmer. Angelica roots, liquorice, and caraway seeds are among the other botanicals used in the gin, giving it a spicy, slightly anise-tinged flavour.
Organised by Food Talk, the event anticipates a turnaround of over 8,000 to 10,000 attendees.
About Radico Khaitan:
Radico Khaitan Limited (“Radico Khaitan” or the Company) is among the oldest and one of the largest manufacturers of IMFL in India. Earlier known as Rampur Distillery Company, Radico Khaitan commenced its operations in 1943 and over the years emerged as a major bulk spirits supplier and bottler to other spirit manufacturers. In 1998 the Company started its own brands with the introduction of 8PM Whisky. Radico Khaitan is one of the few companies in India to have developed its entire brand portfolio organically. The Company’s brand portfolio includes After Dark Whisky, Contessa Rum, Jaisalmer Indian Craft Gin, Magic Moments Vodka, Magic Moments Dazzle Vodka (Gold & Silver), Magic Moments Verve Vodka, Morpheus Brandy, Morpheus Blue Brandy, Old Admiral Brandy, Rampur Indian Single Malt Whisky, Royal Ranthambore Heritage Collection-Royal Crafted Whisky, 1965 The Spirit of Victory Premium XXX Rum, 1965 The Spirit of Victory Lemon Dash Premium Flavored Rum, Happiness in a Bottle: A Happily Crafted Gin, Magic Moments Remix Pink Vodka, 8PM Premium Black Whisky and 8PM Whisky.
Currently, the Company has seven millionaire brands which are Morpheus Super Premium Brandy, 1965 Spirit of Victory Premium Rum, 8PM Premium Black Whisky, 8PM Whisky, Contessa Rum, Old Admiral Brandy, and Magic Moments Vodka. Radico Khaitan is also one of the largest providers of branded IMFL to the Canteen Stores Department (CSD), which has significant business barriers to entry. The Company has three distilleries in Rampur, Uttar Pradesh and one in Aurangabad, Maharashtra which is a 36% joint venture. The Company has a total owned capacity of 320 million litres and operates 41 bottling units (5 owned, 28 contract and 8 royaltybottling units) spread across the country.
