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Rikant Pittie, Co-Founder, EaseMyTrip has invested in two startups till its second episode in Indian Angels show, streaming on Jiocinema

Mumbai, November 07, 2023: Rikant Pittie, Co-Founder, EaseMyTrip, has lent his support and mentorship to two emerging startups – Atpata by Taste and Happie Curves in the Indian Angels show up till now. Released on Jio Cinema on November 03, both ventures were successful in receiving investment from him in the first two episodes itself. The strategic investments by Mr. Rikant Pittie underscore his commitment to supporting innovative businesses with a will to adapt, scale and learn to attain success. Rikant Pittie has committed a 30 Lakhs investment at 20% equity with Aparna Thyagarajan, Co-Founder and Chief Product Officer, Shobitam, and Ajinkya Firodia, Managing Director, Kinetic Group in Apata by Taste and 20 Lakhs for 30% equity along with Aparna Thyagarajan, Co-Founder and Chief Product Officer, Shobitam, making both Rikant and Aparna the highest investors till the second episode of the first season.

Claiming to be the world’s first angel investment show on OTT, ‘Indian Angels’ is produced by Digikore Studios. Along with Mr. Rikant Pittie; Ms. Aparna Thygarajan, Co-Founder & Chief Product Officer of Shobitam; Ajinkya Firodia, Managing Director of Kinetic Engineering Ltd.; Mr. Kunal Kishore, Founder & Director of Value 360; and Ms. Shreedha Singh, Co-founder of T.A.C – The Ayurveda Co and Mr. Ankit Agarwal, Founder and CEO of InsuranceDekho are the show’s panellists.

Atpata by Taste provides unusual spices that transform normal meals into exceptional culinary experiences with an adventure of flavours. Happie Curves strives to provide fashionable, comfortable, body-inclusive intimate wear for plus-sized females.

Mr. Rikant Pittie, Co-Founder, EaseMyTrip, said, “It gives me immense happiness to be a part of Indian Angels, a first-of-its-kind platform supporting the growing startup ecosystem and entrepreneurial landscape. I have always had the back of aspiring entrepreneurs and ventures in my personal capacity. I do not solely invest in the businesses but also in the passionate and resilient entrepreneurs driving them.”

He further added, “I saw determination and the eagerness to learn in the founders of both Atpata by Taste and Happie Curves. Their pitches were interesting and business ideas were unique. Most importantly, the cause that Happie Curves stands for and the ideology of Atpata by Taste to offer valuable products and unique experiences to customers struck a chord with me. Both brands stand strong with their unwavering commitment to growth and customer satisfaction. I am delighted to be a part of their progressive journey and looking forward to helping them in all ways possible.“

Founded by Ms. Sonal Somani, Happie Curves aims to provide a solution to the challenges plus-sized Indian females face in finding the right size of intimate wear and breaking the stigma related to intimate apparel in the country. She is a Brand Strategist, Blogger and Body Positivity Influencer and believes that every body type should be treated equally with love and respect.

Leaving the high-paying corporate job, Mr. Romi Kulthia dedicated his time and efforts to building Atpata by Taste in 2021. His childhood friend, Mushtaque Ali, joined him as the brand’s Co-Founder and together, they are leaving no stone unturned to introduce new flavours, redefine the daily diet and bring joy to the kitchens and excitement to the meals.

Having built a successful brand in the online travel domain from the grassroots level, Rikant Pittie deeply understands the struggles associated with conceptualising disruptive ideas and establishing startups from scratch. His investment in both brands highlights his willingness to support and mentor ventures that have the passion to grow and learn from their failures to make it big but are unable to succeed because of a lack of support and mentorship.

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