12th February, 2025, National: Snap Inc. showcased the transformative power of Augmented Reality (AR) at the second annual India AR Day event held in Mumbai, highlighting how the company is driving a future-forward vision for AR, fostering creativity, and building a thriving ecosystem, particularly within India’s dynamic developer landscape.
Bobby Murphy, CTO, Snap Inc., emphasized the company’s commitment to fostering creativity and self-expression through AR innovation in India. “Our mission with Snap AR is to be a platform for creativity. We develop new technology and tools to enable creators to build amazing experiences for millions of people to enjoy. Indian developers are at the forefront of innovation, bringing engaging and creative experiences to life. In fact, among all countries, the highest number of lenses published on Snapchat come from India. And the developer community here has grown by more than half, over the last two years. India is an extraordinary country where AR has become a part of daily life. It’s a country where the creative energy is electric, and AR is not just a tool for entertainment but a medium for cultural expression.”
Pulkit Trivedi, MD, India, Snap Inc., added “India is home to a thriving community of creators and developers who are shaping the future of AR. With over 200 million Snapchatters in India3 using the platform to visually express themselves, connect, and enjoy content, AR has become central to communication and creativity. We believe long-term success in AR relies on a strong developer ecosystem, and we remain deeply committed to fostering this vibrant community. Seeing Snapchatters engage with AR Lenses over 80 billion times a month4 is a testament to the power of creative expression, and we’re excited to continue supporting and celebrating this innovation.”
Experiencing AR Innovation Firsthand: Snap’s Fifth generation Spectacles
The Mumbai event brought together India’s top AR creators, developers, brands, partners and the wider community. Attendees saw how creators, developers, and brands can use the technology to connect more deeply with their audiences and the interactive experiences showcased AR’s potential across various fields taking it from entertainment to utility. Snap’s “Any Body Can Develop” experience offered guests a hands-on opportunity to learn and create their own Lenses.
Spectacles, Snap’s fifth-generation see-through AR glasses, were available for demonstration for the first time in India. These standalone, see-through AR glasses powered by Snap OS enable you to interact with AR in a whole new way. Snap OS is a new kind of operating system purpose-built for AR that powers Spectacles and delivers a seamless engaging experience. Designed to carefully balance wearability and AR capability, Spectacles are untethered with see-through display and built-in dimmer for indoor and outdoor use, making them unique to the other hardware available in the market. Snap OS is designed to seamlessly integrate into one’s life without taking you out of it. Its natural interface allows you to see and interact with augmented reality together with friends, and is controlled entirely by your voice and hands.
This newest version of Spectacles, and the launch of Snap OS, builds on Snap’s innovations across hardware and software, which the company has been pursuing for over a decade.
