Bengaluru, Dec 11, 2024: Swiggy Ltd (NSE: SWIGGY), India’s pioneering on-demand convenience platform, today introduced One BLCK, an exclusive, invite-only membership for consumers seeking the highest level of convenience and service.
One BLCK is designed to deliver an elevated Swiggy experience. Members will enjoy faster deliveries on every food order, along with an On-Time Guarantee. When dining out, members can indulge in complimentary cocktails, drinks, or desserts. They will also benefit from access to Swiggy’s top customer care agents for personalized, priority support.
One BLCK members will also enjoy all the benefits of the current Swiggy One membership, including unlimited free deliveries on both food delivery and Instamart, as well as exclusive member-only discounts on food delivery and Dineout.
Industry’s First Premium Membership
One BLCK is the country’s only membership that offers benefits across categories of food delivery, quick commerce and dining out, along with industry-first benefits for premium users. Members also gain access to exclusive perks from top partner brands such as Amazon Prime, Hotstar, Hamleys, Cinepolis, and more. To celebrate the launch, One BLCK members will receive a One BLCK-only complimentary Yatra Prime membership.
“We are thrilled to introduce Swiggy One BLCK, designed to provide an elevated experience for users who demand the highest levels of service, convenience, and exclusive privileges from Swiggy,” said Phani Kishan, Co-founder and CGO of Swiggy. “Swiggy One BLCK is the business-class equivalent for our customers—refining the aspects that matter most to premium users: speed, reliability, and personalized care. With this launch, we’re setting a new benchmark for premium memberships in the industry.”
Launched in 2021, ~80% of Swiggy One members use two or more services on Swiggy and spend 3x more than non-Swiggy One members. With the introduction of this premium service One BLCK, Swiggy aims to elevate the experience for premium customers while driving growth across all its businesses.
Available by invitation only, Swiggy One BLCK is offered at a launch price of INR 299 for a 3-month plan. Invitations to Swiggy One BLCK will be rolled out in phases, making this coveted membership available to select users across India. Existing Swiggy One members can also upgrade to this new membership.
About Swiggy Ltd.
Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience, enabled by over 5 lakh delivery partners. With an extensive footprint in food delivery, Swiggy Food collaborates with over 2 lakh restaurants across 680+ cities. Swiggy Instamart, its quick commerce platform operating in 50+ cities, delivers groceries and other essentials across 20+ categories in 10 minutes. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Genie into its multi-service app. Leveraging cutting-edge technology and Swiggy One, the country’s only membership program offering benefits across food, quick commerce, dining out, and pick-up and drop services, Swiggy aims to provide a superior experience to its users.
For more details, please visit our website: www.swiggy.com/corporate/