Tata Motors assures customer safety with its new initiative – ‘Sanitised by Tata Motors’. – Adarsh Maharashtra


Mumbai, 12th August, 2020: Tata Motors, India’s leading auto brand, today announced the launch of its new initiative – ‘Sanitised by Tata Motors’ to assure customers about the highest standards of safety being followed in their car dealerships, nationwide.

With this novel initiative, customers will be delivered a fully sanitised new vehicle from the Tata Motors dealerships. Specially designed labels confirming ‘Sanitised by Tata Motors’ will be pasted on the vehicle post sanitisation, and the vehicle will remain untouched by the dealership teams till it’s delivered to the customer. Taking precautionary measures a notch higher, the vehicle key too will be handed over to the customer in a sanitised and box, especially designed to avoid any direct contact of the dealer staff.

Speaking about the initiative, Mr. Vivek Srivatsa, Head Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors said, “At Tata Motors, safety is the top priority for us, our customers as well as our dealers at all times. Accordingly, we have taken utmost care at all dealerships and service centres to maintain requisite social distancing, minimise physical contact with the vehicles and enhance the levels of sanitisation and hygiene. With ‘The Sanitised by Tata Motors’ initiative, we are further instilling a sense of confidence in our customers, assuring them that they are always safe while engaging with Tata Motors. This will help customers conveniently access our ‘New Forever’ range of cars and SUVs.”

In addition, at all dealerships, discussions with customers are being done virtually using digital tools and any meetings, if necessary, are being conducted with prior appointments and post verification of all requirements. Documents for vehicle insurance and registration are being collected via mail or specially installed drop boxes and vehicle deliveries are being done only after all formalities are completed. 


Furthermore, test drives are being offered on demand at the customer’s preferred location. As a practice, only one person drives the vehicle with a dealer staff member sitting in the rear seat to avoid any physical contact.  Following every test drive, the vehicle is fully sanitised including replacing protective covers shielding the interiors of the vehicle that come in contact while driving.


Here is the link to the video on the initiative: Sanitised by Tata Motors.


To know more, customers can visit/ call the nearest Tata Motors showroom or the website


About Tata Motors

Tata Motors Limited (BSE: TATAMOTORS), a USD 44 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses. Part of the USD 110 billion Tata group, Tata Motors is India’s largest and one of the few OEM’s offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 134 subsidiaries, associate companies and joint ventures, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. 

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

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Media Contact Information

Tata Motors Corporate Communications E-mail:

Tel: +91 22-66657613

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