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The 4×4 Icon is Now a Contemporary, World-Class SUV   Set to blaze new trails with Quantum Leaps in Performance, Comfort, Technology & Safety   Stays true to its Legendary Off-Roading Capability and Iconic Design. – Adarsh Maharashtra

by cradmin0600

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Mumbai August15, 2020: Mahindra & Mahindra Ltd., a part of the $19.4 billion Mahindra Group, today unveiled the All-New Thar, the most eagerly awaited and legendary SUV, on the occasion of India’s 74th Independence Day. In its all-new avatar, the Thar is a quantum leap in terms of performance, everyday comfort & convenience, technology and safety, as it stays true to its core promise of unmatched off-roading capability and builds on its iconic design.

Unveiling the All-New Thar, Dr. Pawan Goenka, MD & CEO, M&M Ltd said, “Today, with the unveil of the All-New Thar, we rewrite history once again. The All-New Thar is firmly rooted in our rich automotive heritage and upholds the Mahindra DNA in its purest form. We are proud of our authentic SUV legacy that has been guarding the freedom of this nation by serving the armed forces since the 1950s, while simultaneously becoming the spirit of adventure and a lifestyle icon. The All-New Thar is a dynamic expression of fun, freedom and independence, and is geared up for its next adventure”.

The All-New Thar will not only attract die-hard Thar enthusiasts, but also appeal to all those people who have always dreamt of owning an iconic vehicle, with all the bells and whistles of a contemporary SUV.

The All-New Thar has the following exciting features:

  • All-new BS-6 compliant Engine options: The 2.0 litre mStallion TGDi Petrol engine and the 2.2 litre mHawk Diesel engine
  • New Gearbox options: 6-speed torque converter automatic transmission & 6-speed manual transmission mated to an authentic manual shift-on-the-fly 4×4 transfer case
  • All-new Roof options: A Hard Top, a first-in-class Convertible Top and an optional Soft Top
  • All-new Seating options: 4 front-facing seats & 2+4 side-facing seats
  • All-new Technology Features: Drizzle resistant 17.8 cm touchscreen infotainment system, cruise control, adventure statistics display and a whole lot more
  • All-new Comfort and Convenience Features: Sporty front seats, roof-mounted speakers and lots more
  • New Safety Features: ABS + EBD, Dual airbags, ESP with rollover mitigation, Hill-hold and hill descent control and a whole lot more

According to Rajesh Jejurikar, Executive Director, Auto & Farm Sectors, M&M Ltd., “The All-New Thar will enhance the appeal of a brand that is already a cult, to a wider set of consumers. It will target people who seek extraordinary journeys and wish to Explore the Impossible. The All-new Thar will be launched on 2nd October, 2020 which is also our Founders Day”

Veejay Nakra, CEO, Automotive Division, M&M Ltd. said, “The Thar has represented the spirit of freedom, thrill and fun-to-drive character that few other vehicles can match. With the All-New Thar, we aim to protect this legacy with superior performance both on and off the tarmac, advanced technology features, excellent safety and everyday ride comfort, all adding to the unadulterated driving pleasure of a true-blue modern SUV.”

Ever since India became a free nation, ‘The Mahindra Classics’ have enabled Indians to explore new worlds and conquer even the most challenging terrains. For over seven decades now, The Mahindra Classics have shared a close bond with India’s story and the unveil of the All-New Thar on the momentous occasion of our country’s Independence Day is a significant milestone in taking this journey ahead.

As Ralph Waldo Emerson, the renowned poet said, “Do not go where the path may lead; Go instead where there is no path and leave a trail.” The All-New Thar allows you to do just that.

Designed and engineered in India and manufactured out of Mahindra’s Nashik Plant, the All-New Thar will be available in 6 exciting colours, Red Rage, Mystic Copper, Napoli Black, Aquamarine, Galaxy Grey and Rocky Beige.

Website/Social Media Handles/Hashtags:

Website – www.auto.mahindra.com/suv/thar

Facebook: www.facebook.com/mahindrathar

Twitter: www.twitter.com/mahindra_thar

Instagram: www.instagram.com/mahindrathar

Youtube: www.youtube.com/tharmahindra

 

Hashtags:

#TheAllNewThar

#MahindraThar

#ExploreTheImpossible

#BornAgain

 

About the All-New Thar

 Evolution of an Iconic Design

The All-New Thar stays true to the iconic 2-door silhouette but adds purposeful and contemporary touches and design elements to it. With a wider, better-balanced stance and a choice of hard top and convertible roof top options, the All-New Thar imposes its presence wherever it goes.

This design approach flows into the interiors as well. While retaining the commanding driving position that is an integral part of the Thar’s DNA, the All-New Thar has a completely redesigned interior that mirrors the robust, retro-styled cues of the Thar’s exteriors.

  • Iconic Design
  • LED Daytime Running Lamps
  • Dual Tone Bumpers
  • LED Tail Lamps
  • 45.72 cm (R18) Deep Silver Alloy Wheels
  • Choice of Three Roof Options: a Hard Top, First-in-Class Manual Convertible Top & a Fixed Soft Top
  • Front Fog Lamps
  • All-New Purposeful Interiors with an All-Black theme with Silver Accents
  • Faux carbon-fibre detailing around the AC vents & centre bezel

 

Breathtaking Performance

 The All-New Thar is powered by two all-new engines which set new standards in terms of performance, refinement and reliability. A first for Thar and Mahindra, the All-New Thar is powered by the 2.0L mStallion TGDi petrol engine, and by the 2.2L mHawk Diesel engine. These engines are offered with a choice of 6-speed manual transmission or 6-speed torque converter automatic transmission, with an authentic 4×4 manual shift transfer case with a low ratio.

  • All-New mStallion TGDi Petrol Engine producing 150 bhp of power & 320 Nm of torque
  • All-New mHawk CRDe Diesel Engine producing 130 bhp of power & 320 Nm of torque
  • 6-Speed Manual Transmission & 6-Speed Automatic Transmission options
  • Shift-on-the-Fly 4×4 Manual Shift Transfer Case with Low Crawl Ratio

Legendary Off-Road Capability and Refined On-Road Driving Experience

Rough trips demand tough vehicles. That’s why the All-New Thar has been built on a rugged 3rd Generation chassis and tested extensively in some of the harshest terrain in India and across the world. It has an all-new suspension setup that delivers the impossible: better off-roading capability, as well as superior on-road handling and drive quality. The All-New Thar is also equipped with advanced off-road hardware that seriously improves its capability to go wherever and do whatever the driver demands of it.

  • Authentic Body-on-Frame Construction- A True SUV
  • Independent Front Suspension & Multi-Link Rear Suspension set-up
  • Shift-on-the-Fly 4×4 Manual Shift Transfer Case with Low Ratio
  • Mechanical Locking Differential on the Rear Axle
  • First-in-Class Brake Locking Differential
  • Class-leading approach (41.8 deg), departure (36.8 deg) & ramp over (27 deg) angles
  • Ground clearance of 226mm in unladen condition
  • Water wading depth of 650mm
  • All-Terrain Tyres 255/65 R18, with White Lettering: The Largest Tyre in its Class
  • First-in-Class Electromechanical Driveline Disconnect

Everyday Comfort & Convenience Features

The All-New Thar has been designed to provide amazing comfort & convenience in all driving conditions, be they off-road, on the highway or in the city. Special focus has been given to making the interior design as ergonomic as possible for all passengers, not just the driver.

  • Sporty Front Seats
  • Front-Facing Rear Seats with 50:50 split
  • Roof mounted speakers
  • Height Adjustable Driver Seat with Adjustable Lumbar Support
  • One-Touch Tip & Slide Mechanism on the Co-Driver Seat
  • Tilt Adjustable Steering Wheel
  • Power Windows
  • Electrically Adjustable ORVMs
  • Central Locking with Remote Flip Key

 

Loaded with Technology

Keeping in mind the sporty and adventurous lifestyle of its owners, the All-New Thar is loaded with technology that keeps drivers connected with the Thar, their surroundings and friends no matter where they are, through multiple first-in-class features.

  • 18 cm Touchscreen Infotainment System with Android Auto, Apple CarPlay, USB, Navigation
  • First-in-Class Adventure Statistics Display on the Infotainment System
  • First-in-Class Adventure Connect: Mahindra Adventure Calendar Display
  • First-in-Class Smart Watch & Phone Connectivity with Blue Sense App
  • TFT Multi Information Display in the Instrument Cluster
  • Electronic HVAC Controls
  • Drizzle resistant (IP54 Standard) dashboard switches
  • First-in-Class Tyretronics: Tyre Pressure Monitoring System
  • First-in-Class Tyre Direction Monitoring System
  • Cruise Control
  • Steering Mounted Audio & Phone Controls

Excellent Safety Standards

While exploring the impossible, it’s best to stay as safe as possible. That’s why the All-New Thar is equipped with a excellent range of active & passive safety features to keep all passengers secure and out of harm’s way.

  • Crash-safety compliant bodyshell
  • First-in-Class ESP with Rollover Mitigation
  • First-in-Class Built-in Roll-cage with 3-Point Seat belts for all passengers
  • Dual Airbags & ABS
  • First-in-Class Hill Hold & Hill Descent Control
  • First-in-Class ISOFIX Child Seat Mounts
  • Intellipark: Rear Parking Sensors

 

About Mahindra

 The Mahindra Group is a USD 19.4 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company by volume.  It also enjoys a strong presence in renewable energy, agribusiness, logistics and real estate development.  Headquartered in India, Mahindra employs over 2,56,000 people across 100 countries.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

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The launch of the EQC represents Mercedes-Benz’s commitment to the automotive industry’s journey towards a sustainable future and signifies a major milestone towards Mercedes-Benz’s “Ambition 2039” which aims to achieve climate-neutral mobility. The Mercedes-Benz EQC is the first product under Mercedes-Benz EQ brand, a comprehensive product and technology ecosystem that aims to shape the future of mobility, which derives from the Mercedes’ brand values of ‘Emotion’ and ‘Intelligence’.The EQC is launched with a comprehensive ecosystem that makes it as much fun to drive as a practical car for the customers. 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The entire customer journey of an EQC customer promises to be simple and worry-free starting from booking the car online or offline, financing, wall box installation, to charging and service facilities available across our network. In addition, we are also working towards setting up fast DC chargers on popular routes in tandem with our expansive network spread.”“EQC will be rolled out from 13 locations in 6 cities in the initial phase. In all such locations, we have exclusive EQC display areas along with dedicated EQC teams who will take care of all the sales and customer service requirements of an EQC customer. With some of the most attractive finance schemes, a comprehensive service package and an industry first battery cover on offer, we are confident owning an EQC will not only be novel but also hassle-free vehicle to own. It definitely marks Mercedes’ leap into a new era, in which electric mobility is reliable, simple yet exciting. We are confident EQC will pave the way for further expansion of our green cars portfolio and underline our electric ambition in India suitably.”Intelligent Futuristic Exteriors and Interiors that offer sustainable luxuryThe EQC radiates ease and modernity where SUV practicality meets sports car sleekness. The EQC’s design language speaks with progressive clarity; exemplified by unique features such as the Widescreen Cockpit, LED strip light front and rear, and the black panel radiator grill. The EQC’s interior is both progressive and modern, using renewable materials for the upholstery and featuring rose gold finishing. The MBUX intuitive system is a revolutionary infotainment system with natural voice control, touch-sensitive surfaces and seamless navigation.Optimum planning before a journey | Mercedes me app’s benefitsNew Mercedes Me Connect features: benefits all existing Mercedes owners.With the vehicle’s battery management, the users can remotely check the EQC’s battery status, access the status of charging, available range and indication upon charging completion. The user can also remotely define the maximum status of charge and set as per convenience.Pre-entry climate control feature ensures the user can set the vehicle’s individual zone temperatures before the drive. The Anti-theft alarm system, along with Mercedes me connect gives notification on the App in case of any unwanted movements inside the locked car, and for tow away protection. EQC Compatible charging stations across India are also visible on the EQC Navigation system for ease. Other key features of Mercedes me connect are:Biometric ID access for unlocking the car ensures complete safetyOpening and closing of car windows, sunroof remotely from anywhereGeo-fencing: Set a perimeter for car’s movement and receive notificationsVehicle Finder: Enables the car’s horn and flashes the lightsMB India continues to offer the Corona Testing Centres in Navigation System through MBUXAll EQC customers and existing Mercedes customers will receive new and exciting Mmc features OTA periodicallyEQC drivers can plan their destinations from the home or office, enter a departure time and bring the interior to the desired temperature. The Mercedes me app creates transparency and helps drivers to plan upcoming journeys to best effect. Programming is possible directly via MBUX – Mercedes-Benz User Experience or via the Mercedes me App.Intelligent recuperation| Preserves and perseveresTo ensure that the technical operating range is used to the maximum, the Mercedes-Benz EQC also charges its batteries when on the move through intelligent recuperation. The driver has a major influence on recuperation. He/she is also able to influence the recuperation level using so-called paddles behind the steering wheel. The paddle on the left increases the level of recuperation, the paddle on the right reduces it. 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Ltd.:Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com |+91 98508 36477Vignesh Shankar | vignesh.shankar@daimler.com

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