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Vihasta: an initiative by Sanjeev Ojha to redefine Luxury & Travel for All. 

March 29 2024: In an industry often associated with exclusivity and privilege, Vihasta Hotels emerges as a beacon of accessibility and innovation. Founded by the visionary entrepreneur, Sanjeev Ojha, Vihasta is not just another hospitality venture; it’s a testament to the power of entrepreneurial spirit and a commitment to democratizing luxury travel.


Sanjeev Ojha’s journey from humble beginnings to entrepreneurial success serves as an inspiration to many. With a background in hospitality and a transformative stint at Airbnb, Sanjeev’s vision for Vihasta was rooted in making luxury travel accessible to all, starting from tier 3 areas.


What sets Vihasta apart is its unwavering commitment to its mission. Unlike many in the industry, Vihasta prioritizes customer-centricity above all else. This ethos is reflected in every aspect of the business, from its affordable rates to its genuine hospitality.

Sanjeev’s mission was clear: to make international travel a reality for middle and lower-class citizens at affordable rates. Through Vihasta, he sought to instill a sense of belief among the common people that luxury was within their reach. His innovative approach and unwavering commitment soon made Vihasta the go-to brand for those seeking quality travel experiences without breaking the bank.

But Sanjeev’s journey wasn’t without its challenges. As a first-generation entrepreneur hailing from a service-oriented background, he faced skepticism and doubt from the industry’s veterans. Yet, Sanjeev remained undeterred, staying true to his values of integrity and customer-centricity in the face of adversity.

Reflecting on his journey, Sanjeev recalls a pivotal moment during a visit to a 5-star hotel in Mumbai with his family. It was here that he experienced firsthand the transformative power of genuine hospitality, igniting a passion within him to redefine the art of living through his own endeavors.

Central to Sanjeev’s entrepreneurial ethos is the belief in sharing values and treating his team with respect and dignity. He understands the importance of acknowledging feedback and constantly working towards improvement, both for his team and his customers. “At Vihasta, we believe in empowering our team members and prioritizing customer-centricity above all else,” Sanjeev remarked. 

While cherishing some great memories of his journey Sanjeev said that “One of my most memorable moments was when I initiated meetings with small business owners, persuading them to host conferences in our hotels and resorts and inviting their distributors and dealers. Despite initial challenges, after engaging with over 50 owners, one finally saw the potential and agreed to host an event with us.

The success of that first conference became a catalyst. Word quickly spread, and soon, other business owners began approaching me with similar requests. Witnessing the positive impact these events had on both our revenue and the connections forged between business owners and their distributors was incredibly rewarding. It not only bolstered our bottom line but also contributed to fostering stronger business relationships within our community.

This experience taught me the power of persistence, persuasion, and the value of fostering partnerships that benefit all parties involved. It reinforced my belief in the importance of proactive engagement and innovative approaches to drive growth and create meaningful connections within our industry.”

In a fiercely competitive market dominated by big players with deep pockets, Sanjeev chose to stay true to his principles, valuing the money of his customers above all else. Despite the odds, he remained steadfast in his commitment to democratizing luxury and exploring the beauty of hidden places in India through Vihasta.

Sanjeev’s vision for the future of Vihasta extends far beyond just creating successful hospitality establishments. His statement further says “As the founder of Vihasta Hotels, my vision extends far beyond just creating successful hospitality establishments. I aspire to leave a legacy of innovation, excellence, and positive impact within the industry and beyond.Within the hospitality industry, I hope Vihasta Hotels will be remembered as a pioneer in customer-centric service, setting new standards for quality, comfort, and memorable experiences. I aim to instill a culture of continuous improvement and innovation, ensuring that Vihasta remains at the forefront of hospitality trends and practices.Moreover, I aspire for Vihasta Hotels to be recognized as a leader in sustainability and responsible tourism. We are committed to minimizing our environmental footprint, supporting local communities, and preserving the natural and cultural heritage of the destinations where we operate.Ultimately, my goal is to leave a legacy of integrity, innovation, and impact through Vihasta Hotels—a legacy that transcends the hospitality industry and leaves a lasting positive impression on the world.” 

As Sanjeev continues to chart new territories and push the boundaries of what’s possible, his journey serves as an inspiration to aspiring entrepreneurs and hospitality enthusiasts alike. Through perseverance, passion, and unwavering dedication, Sanjeev Ojha is redefining the meaning of luxury and leaving an indelible mark on the world of hospitality.

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