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ZEE Biskope creates history in Bhojiwood on its third Birthday Lahariya with a category first Metaverse Avatar

16 December 2022: Launched as the market leader in its very first week, ZEE Biskope offered Bhojiwood an upscaling in presentation of a movie channel for the first time ever. Setting multiple category benchmarks, ZEE Biskope redefined the category, emerging as the thought leader. With blockbuster premieres, curated movie festivals & novel viewer engagement drives, ZEE Biskope established itself as a preferred brand. As the brand completes 3 years on 21 December, its time again to rejoice the glorious journey as Bhojiwood’s much-loved entertainer. ZEE Biskope takes the celebration multiple notches higher by inviting viewers to join the merriment along with their families on the virtual world.
For the first time ever in the history of Bhojiwood, ZEE Biskope brings a virtual 3D digital world (Metaverse) where viewers can experience the channel, play filmy games, chat with each other, go through amazing, exciting videos and a grand quest which will make them winners to bounty prizes. Viewers can log on to www.birthdaylahariya.com to register for this event and come back to the same site on 21 December at 5 pm to attend the virtual event. You must be thinking what is in store for the viewers, right? Worry not. Just read along.
Once they get into the digital world, viewers can navigate through the following sections:
ZEE Biskope Museum: A walk through the 3 years of viewer’s favourite Bhojpuri channel. They can catch glimpses of the channel’s brand song, brand films, past contests and their most loved movie stars along the way.
Game Zone: This is where all the action begins! There will be some enchanting games playing which voewers can win exciting prizes worth thousands. The top 5 from every game will win gift vouchers worth Rs. 1000 each. The Game zone will also house the mega prize Question. Answering that correctly will get them a chance to win LED TV and smartphones.
Photo Booth: Viewers can apply some cool filters here and click a photo with their family members. The best photos will be featured on ZEE Biskope TV channel & social media pages.
Main Auditorium: This shall be the destination from 6 pm onwards on 21 December when the brand goes LIVE with the following:
➢ cake cutting ceremony LIVE from ZEE Biskope office in Mumbai.
➢ Entertaining half hour of movie popular scenes and some breath-taking event performances by Bhojiwood’s superstars.
➢ Bhojpuri DJ Night which will feature DJ VEE playing some of the scintillating Bhojpuri numbers.
➢ With a plethora of entertainment to offer, the event will finally come to a close with the winner announcement at the main auditorium.

Speaking about this unique initiative, Samrat Ghosh, Chief Cluster Officer – East, ZEEL, said, “ZEE Biskope is known to launch unique & category first initiatives for Bhojiwood. This time it’s no exception. The metaverse is yet another step to reiterate our promise of offering novelty that the category has never seen before. It once again demonstrates our thought leadership in shaping content offerings in the Bhojpuri market. The Metaverse platform would also be an excellent opportunity for advertisers as it gives ample scope for them to engage and project their offerings to the target audience in an exclusive way.”

Amarpreet Singh Saini, Chief Channel Officer – Bhojpuri Cluster, ZEEL added, “ZEE Biskope as a brand offers a movie plus platform where you can enjoy Bhojpuri entertainment unabashedly with your family and friends. The idea of a Metaverse emerged from the fact that it gives us the advantage of being more inclusive and opens up the celebrations to all our viewers. The exciting gratification is a way to thank our viewers for their continued love and support. We extend warmest invitation to all our viewers to join us in celebrating 3 successful years of a brand that they have so dearly endorsed.”

Touted as the go-to destination for Bhojpuri movies, ZEE Biskope offers a slew of robust content spread across an array of genres highly popular amongst Bhojpuri audience such as romance, drama, action and comedy. The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 2073), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

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