An Idea that will Double Farmer Income – Adarsh Maharashtra

Mumbai, 9 December, 2019: Emmbi Industries Limited, India’s most valued polymer processing company, will showcase agri-community centric solutions for farmers under its special business unit Avana at Kisan 2019 – India’s largest agricultural exhibition being held at Moshi, Pune from 11 to 15 December 2019. Avana’s stall at Kisan Fair 2019 will present Avana Jalasanchay Super, a sky blue coloured lined artificial farm pond solution, which can be used to create advanced ponds that have 50% lower evaporation rates and are suitable for fish farming.

Mr. Makrand Appalwar, Chairman & MD, Emmbi Industries Ltd., said, “Avana creates comprehensive water conservation solutions, which are used to uplift farmers from poverty and starvation in the rain scarce areas of Maharashtra, Rajasthan, Karnataka and Madhya Pradesh. Avana Jalasanchay Super uses our patented Habitech Technology that reduces evaporation by 50% and increases algal presence in the pond water, which ultimately helps fish grow. We are striving to create over 2,500 Jalasanchay Super farm ponds by FY2021.”

Under its brand Jalasanchay, the Company manufacturers the world’s widest pond geo-membrane at 13.5 feet, which minimizes leakages and subsequent water wastage. Jalasanchay Super will provide an additional source of revenue for farmers, and thus further implement our vision of making every Indian farmer prosperous.
Ms. Maithili Appalwar, CEO, Avana, said, “At Kisan, we are not just launching a new product, but we’re also creating a first-of-its-kind retail experience for farmers. We have multiple stall activities, which will celebrate our farmers and their intent to save water with Avana. There are also several incentives and spot prizes for early bird entries as we want to encourage commitment amongst farmers in Nagpur, Nashik, Ahmednagar, Aurangabad, Kolhapur and many other districts to save water.”
About Emmbi Industries:

Emmbi Industries Limited is India’s most valued polymer processing company. Emmbi’s footprint reaches 57 countries, across 5 continents through an extensive global distribution network. The company’s business verticals include: Water Conservation, Specialty Packaging, Advanced Composites and Agro Polymers. Emmbi is promoted by first-generation entrepreneurs, Mr. Makrand Appalwar and Ms. Rinku Appalwar, and was established in November 1994. The company is listed on BSE and NSE, both the prominent stock exchanges of the country.

About Avana:

Avana is strategic business unit at Emmbi Industries Limited. Avana’s mission is to create affordable technologies that lift Indian farmers out of hunger and poverty. Through its brands, Jalasanchay and Jalasanchay Super, Avana has stored over 35 billion liters of water in partnership with more than 8000 farmers. This unit is focused on creating a purpose-led retail brand, by bringing in fresh perspective from their millennial and Gen Z workforce.

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