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Bringing luxury closer Audi x Ajio Luxe collection for aspirational customers

by asianprimenews0182

Mumbai: 6th Oct 2025: Audi India has partnered with Ajio Luxe, India’s leading luxury platform, to bring the Audi Collection to customers, enthusiasts and brand loyalists across the country. As the festive season unfolds, the collection offers aspirational buyers an opportunity to celebrate with premium lifestyle choices that carry Audi’s progressive design ethos into everyday life.

The collection, featuring over 30 lifestyle products spanning accessories, premium collectibles, and precision-crafted miniatures, blends Audi’s iconic design language with everyday sophistication. With prices starting at ₹3,000, the range combines performance-inspired design and craftsmanship, making luxury more accessible to aspirational buyers beyond metro cities.

Through Ajio Luxe’s nationwide reach and seamless digital-first access, the Audi x Ajio Luxe partnership ensures that luxury is no longer confined to select cities. Instead, it empowers customers across India to experience Audi as a lifestyle symbol—refined, progressive and confidently understated.

*Collection Highlights:*

· Business: Refined accessories designed for professionals, combining elegance with functionality.

· Casual: Relaxed sophistication through versatile accessories like sunglasses, caps and bags for everyday confidence.

· Active: Durable and versatile gear tailored for dynamic lifestyles and mobility.

· Audi Sport: Performance-inspired designs that reflect Audi’s motorsport DNA.

· Miniatures: Precision-crafted scale models that capture the spirit of Audi’s legendary vehicles.

 

The Audi Collection reflects the brand’s philosophy that style is an extension of performance, offering aspirational customers refined lifestyle choices that go beyond mobility.

Link to access – Audi Store Online – Buy Audi products online in India. – Ajio

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*Coke Studio Bharat unveils Ishq Bawla, a Haryanvi echo of identity and introspection* National, 18 June, 2025: Coke Studio Bharat, the platform celebrating India’s diverse musical heritage, has been striking a powerful chord with audiences in its third season. With Holi Aayi Re, Holo Lolo, and Punjab Vekh Ke, the platform has already delivered three distinct tracks that celebrate India’s diverse cultural roots. Now, it returns with its fourth release—Ishq Bawla. Conceptualized, written, composed, and performed by the acclaimed Haryanvi rap powerhouse Dhanda Nyoliwala and featuring Xvir Grewal, Ishq Bawla reinterprets age-old tales of lost love through a lens of introspection, growth, and individuality. Rooted in the timeless storytelling traditions of Haryana, the new song is a tribute to the power of self-awareness – an invitation to reflect, learn, and forge ahead. #IshqBawla is a Haryanvi head-nod to love gone sideways, taking notes from centuries of folklore’s most dramatic love stories. More than just a song, it’s a reflection on the universal experience of heartbreak, reimagined with a contemporary spirit – think of it as your hype track for moving on and leveling up. Haryanvi rapper Dhanda Nyoliwala delivers a compelling performance, weaving relatable narratives with his signature cadence. He’s joined by Xvir Grewal, whose melodic interpretation adds another layer of depth to the exploration of love and loss. The production is a vibrant fusion of modern sounds and traditional Haryanvi instrumentation, featuring the distinctive textures of the deru, bugchu, and ghada, creating a sonic landscape that is both familiar and refreshingly new Artist Parveen Dhanda (Dhanda Nyoliwala) brings his signature new-age rap beats and lyrical authenticity to the fore. More than just a rapper, Dhanda stands as a cultural voice, committed to putting Haryana on the global hip-hop map. Harshvir Singh Grewal, aka Xvir, brings a melodic depth and emotional nuance to the track offering a smooth contrast to Dhanda’s verses. Together, they craft a dynamic narrative that bridges regional identity and contemporary expression. Drawing strength from their roots, the duo experiments with sound blending traditional folk instruments like the deru, bugchu, and ghada with modern, rap-inspired beats where the result is a vibrant, layered track that feels both grounded and globally relevant. Shantanu Gangane, IMX Lead, Coca-Cola India, said, “Coke Studio Bharat is built on a clear strategic intent: to take the sound of India to the world by spotlighting its most powerful cultural asset – its diversity. With each new song, we’re building a stage where regional artists like Dhanda Nyoliwala and Xvir Grewal can reimagine tradition for a new generation of listeners. We at Coke Studio are stoked to bring forward stories that are rooted yet relevant for the fans.” Adding on, Dhanda Nyoliwala said, “Coke Studio Bharat is more than a stage, it has completely transformed how music is perceived. Through Ishq Bawla, we’ve been able to represent not just the sound, but my roots and my people. The platform gave us the freedom to be honest with our expression and bring Haryana’s voice to a wider audience.” Xvir Grewal added, “Working on Ishq Bawla with Dhanda Nyoliwala and Coke Studio Bharat allowed me to explore an idea that’s both intimate and timeless. The support, creative space, and collaborative mindset helped elevate the song and gave our story a sound that truly speaks to today’s generation.” As Season 3 of Coke Studio Bharat continues to unfold, it remains a vibrant canvas for India’s regional artistry bridging cultural legacies with contemporary sound and creating music that transcends borders. With tracks like Ishq Bawla, the platform reaffirms its commitment to storytelling that is rooted, relevant, and resonant.

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