Mumbai, February 2nd, 2023: Valentine’s Day is around the corner, and couples are looking for the best way to express their love and fondness for each other. Gifts are an important and much-valued part of this celebration. Melorra (www.melorra.com), one of India’s fastest-growing d2c brands, is here with its latest jewellery pieces #TheValentineCollection to help you choose the perfect gift for your partner.
With 16,000+ designs for Her, Melorra has one of the largest collections of affordable fine jewellery designs that are perfect for gifting. Melorra has also recently launched men’s collection. This campaign primarily targets men and women between the ages of 25 and 40 and offers jewellery starting at INR 3000. The brand delivers its products in 26,000+ pin codes across India, making its mark throughout, including in villages with less than 10,000 to cities above 1 million.
The brand has also launched a digital ad campaign #PartnerinSuccess, putting forth the message that gifting is not a one-way street and women can surprise their partner with thoughtful gifts too.
Speaking on the launch, Saroja Yeramilli, Founder & CEO said, “Valentine’s Day has become increasingly popular in India with couples celebrating their love and partnership. Joining in the revelry, we have launched our Valentine’s Day collection. We at Melorra understand that relationships are evolving, and companionship and support define a relationship. With our new digital campaign, #PartnerInSuccess, we want to push forward the idea that relationships are about mutual support and efforts, and gifting is not a one-way street. Women can show their appreciation towards their partners through gifts too! Therefore, all customers can choose from our extensive collections that start at the most affordable pricing.”