‘ Hero Premiya ‘ debuts in Calicut
The display includes premium range of Hero MotoCorp products like Karizma XMR , Harley-Davidson X440 and Vida V1 scooters .
Ushering in a new era of premium customer experience, Hero MotoCorp , the world’s largest manufacturer of motorcycles and scooters, today inaugurated its first premium dealership ‘ Hero Premia ‘ in the vibrant city of Calicut, Kerala. Located in the auto hub of Calicut, Hero Premia will play a supportive role in creating a unique premium sales and service experience for discerning customers.
Hero Premiya features modern architecture, eye-catching design and comprehensive modern digital technologies, promising a new automotive experience for all visitors . A team of professionally trained sales consultants will provide personalized sales advice to valued customers as per their mobility needs, offering a quality premium proprietary experience.
Hero Premia will showcase Hero MotoCorp’s range of premium products , including the newly launched flagship motorcycle Karizma XMR . Hero Premia will also showcase VidaV1 scooters catering to the growing demand for electric mobility solutions, providing an efficient and green option for urban commuters . Customers can also experience Hero MotoCorp’s first co-developed motorcycle , the Harley-DavidsonX440 .
Expressing his opinion on the occasion , Chief Business Officer of India Business Unit of Hero MotoCorp Mr. Ranjeevjit Singh said , ” As we open the doors of our first premium dealership in India, we are showcasing a diverse range of motorcycles and scooters that are premium, innovative and sustainable, as well as showcasing the future of mobility. FY24 will see our company further strengthen the premium retail experience across India.
With the new premium products launched this year – Karizma XMR and Harley-Davidson X440 , Hero MotoCorp’s premium portfolio looks stronger than ever and we believe that Hero Premia, our new premium retail channel, is poised to achieve greater success in the coming months. Being a Hero Premia Point of Sale, offering customers a comprehensive brand experience under one roof also underpins our commitment to deliver a uniquely high-quality brand experience. ”
Modern digital technology
Hero Premia ensures a more immersive customer experience with the introduction of a unified journey comprising online and offline touchpoints , as well as digital interactive modules and modern configurators. The deployment of cloud technology and augmented-reality will help customers evaluate and choose their dream motorcycle and scooter according to their preferences.
Strategically located on an area of nearly 3,000 square feet, Hero Premia will offer exceptional standards of sales, service and spare-parts across all processes, ensuring customers a quality sales premium ownership experience.
Hero Premia adds a sophisticated aura to the new visual identity through contemporary brand elements. The dealership’s new look concept has been designed with everyday adventure riding and durability in mind.
The front fascia of the Hero Premia includes a unique Premium Dark Facade , which exudes modernity. The interior includes design elements inspired by nature , such as mountain trails , rock walls and magnificent rafter ceilings. New furnishings and attractive color schemes and tones in the interior create a welcoming environment for customers. The high quality hospitality lounge offers a comfortable and premium ambience.
Product display zones
A distinctive and recognizable brand language has been used to showcase Hero MotoCorp’s diverse range of products. The urban and street motorcycling zone will feature electric mobility and performance motorcycles , while the other half of the display will feature lifestyle and exploration-related roadsters and adventure motorcycles.
Hero Premia will also include a comprehensive range of lifestyle , merchandise and accessories from Hero MotoCorp and Harley-Davidson X440 .