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Infibeam Avenues launches CCAvenue Mobile App, World’s Most Advanced Omni-Channel Payment Platform with TapPay, India’s first Pin-On-Glass solution

Mumbai/Gandhinagar India, 7th July, 2022 – India’s first listed fintech company, Infibeam Avenues Ltd has formally unveiled today the CCAvenue Mobile App – The world’s most advanced omni-channel payment platform with the revolutionary TapPay solution. CCAvenue TapPay seeks to tap into the Rs 27 billion PoS market in India.

The senior officials of the National Payments Council of India (NPCI -the parent entity of RuPay), Visa and MasterCard, as well as financial analysts, banks and industry experts, witnessed the launch of CCAvenue TapPay, on Thursday. The event was held at the Mumbai Cricket Association in the Bandra Kurla Complex.

“An increase in digital payment usage is truly possible when there are adequate methods and touchpoints. The SoftPOS solution from CCAvenue is a step in that direction and I congratulate them on this launch. I’m sure as the solution reaches merchants across the country, it will induce repeat and sticky consumer behaviour of tapping to pay.” said Mr. Sandeep Ghosh, Group Country Manager, India & South Asia, Visa.

Mrs. Praveena Rai, COO, National Payments Council of India (NPCI) commented: “Deep digital payments merchant acceptance is a critical requirement for India. We are very happy to witness the emergence of exciting new technologies in the Fintech landscape that enable this. These innovations herald in a new era of payments and will address key issues being faced on the acquiring side.”

The CCAvenue Mobile App with TapPay feature promises to be a game-changer in the Indian market as it will convert any NFC-enabled Android phone into a smart PoS terminal. This will enable any small business or entrepreneur in the country to accept digital payments easily, quickly and securely.

CCAvenue TapPay, India’s first pin-on-glass solution will provide a valuable shot in the arm to our national efforts to grow digital payments and reduce the economy’s dependency on cash, thereby giving a further boost to our Hon. Prime Minister’s ‘Digital India’ vision. It offers an excellent opportunity for micro-merchants in growing their businesses through the medium of contactless payments.

Infibeam Avenues has meticulously developed this low-cost payment acceptance solution that provides last-mile support to Indian eCommerce. This initiative aims to accelerate the adoption of digital payments among millions of underserved MSMEs across the country. This innovative solution will revolutionize the way smaller businesses receive payments and create a demarcated shift in their tendency to deal in cash as they accept contactless digital payments securely.

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