KITKAT has expanded its portfolio with the launch of a new premium range of three rich and indulgent variants. The three variants – Rich, Dark and Caramel Coated Wafers offer delicious chocolate coating on layers of crispy cocoa wafers. To celebrate the launch, the brand has developed a new campaign featuring actor Anushka Sharma. Conceptualized by Wunderman Thompson, the new campaign will go live on TV and digital, along with an outdoor plan.
Commenting on the launch of the new range, Rupali Rattan, Director, Confectionery Business, Nestlé India said “This is an important foray of KITKAT into the premium segment as we constantly try to innovate and bring joy to our consumers. The new range comes in three delicious variants which will provide variety and multiple offerings to choose from. We are delighted to have Anushka Sharma as the ambassador of our new premium range. We feel her persona reflects the brand and is a perfect fit to launch our new premium offerings.”
The new ambassador for KITKAT’s Premium range, actor Anushka Sharma, said, “I am happy to be associated with an iconic brand like KITKAT. This new premium range offers a truly indulgent experience. I am confident that everyone will love the rich and delicious breaks with this new KitKat range.”
This new range of KITKAT premium will be available pan-India, with prices ranging from Rs.70 to Rs.180 in three delectable variants of Rich, Dark & Caramel Coated Wafers.