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Melorra Unveils New Lightweight Jewellery Ahead of the Festive Season, adds 500+ designs to its existing 18,000+ collection, targeting a 50% growth in Festive Sales.

Mumbai, 27th October 2023: As the festive season approaches, Melorra, India’s fastest-growing D2C Lightweight Gold and Diamond Jewellery brand, is thrilled to announce the addition of an exclusive festive collection to its existing portfolio of 18,000 trendy designs. Melorra is poised to make this festive season truly memorable for its customers with an unwavering commitment to offer international fashion trend-inspired Jewellery that resonates with modern aesthetics.

Capitalizing on the upcoming celebrations of festivals, Melorra is set to captivate the hearts of Jewellery enthusiasts with its striking new collection in Gold and Diamond, setting a new bar for itself. The brand has set a bold target of achieving a 50% growth in festive season sales. Melorra is all set to reveal the exclusive jewellery collections for festive season that are inspired from global Trends. Collection names are Bold Blooms, Neo Bouquet, Silver Lining, Ultimate Lacework & beading. Customers can visit the Melorra stores and try these amazing jewelry pieces.

Melorra is dedicated to offering global fashion trend-inspired Jewellery at an accessible price point. A staggering 70% of their Gold and Diamond Jewellery designs are priced under ₹50,000, making them reachable to a wide range of consumers.

“Our aim has always been to make international fashion trend-inspired Jewellery accessible and relevant to the modern lifestyle,” said Ms Saroja Yeramilli, Founder and CEO of Melorra. “With the addition of 500+ new designs exclusively for the festive season, we want to ensure that our customers have an even wider array of options. We are excited to help our customers celebrate with elegance and style this festive season, and we are confident that our new Gold & Diamond Jewellery designs will cater to their diverse tastes.”

Melorra’s new designs are crafted to meet the demands of today’s fashion-conscious consumers while preserving the essence of traditions like Dhanteras. The Jewellery seamlessly blends into the festive spirit, making it the perfect choice for gifting or personal adornment. From contemporary classics to statement pieces, there is something for everyone at Melorra!

Over the past year, the brand has witnessed remarkable growth, and this upward trajectory is expected to persist, fueled by its ambitious expansion plans. Melorra is set to open more than 400 stores within the next five years. With a widespread reach, Melorra has already left a significant footprint across the nation, delivering its products to over 3,000 cities, towns, and villages, spanning from populations of fewer than 10,000 residents to metropolises boasting over a million inhabitants. Melorra has achieved an Annual Recurring Revenue (ARR) of $100 million and is determined to achieve the remarkable milestone of $1 billion in sales within the next five years.

With a vision to redefine how Jewellery is chosen and adorned, Melorra is enthusiastic about making this festive season memorable for its customers. By unveiling these new designs and offering a wide range of products at affordable prices, Melorra seeks to elevate the shopping experience for all.

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