February 7th, 2023: UnCrave, the plant-based meat brand by Licious, unveiled popular comic, actor and musician Vir Das as its Brand Ambassador. UnCrave understands how meat-lovers feel without meat and fulfills this gap with the most meat-like, vegetarian solution through its plant protein-based meat products. With the launch of the third product by the brand – the UnCrave Mutt~n Galouti Kebab – UnCrave is strengthening the present seekh kebab range that includes Chick~n and Mutt~n seekh kebabs.
Telling us more about the collaboration, Simeran Bhasin, Business Head, UnCrave said, “Two years of R&D into the space, combined with a deep understanding of meat-lovers’ preferences have resulted in UnCrave – the meatiest, tastiest and the most wholesome plant-based meat alternative. UnCrave is a light-hearted, animated, and highly expressive brand, much like Vir’s brand of humour; hence this collaboration was meant to be. We are very excited to introduce the category to the country and provide another way to satiate their meaty cravings.”
Talking about his association with UnCrave, a much-enthused Vir Das said, “I am a hardcore meat-lover and the very idea of no meat on some days is not an idea in my head. So, the association between UnCrave and me is like… like me and funny – it’s simply meant to be! I am all for the idea of having meat whenever one craves it, and if, for any reason you can’t eat meat then there’s always UnCrave – the answer to your cravings, the closest alternative possible, and yet the tastiest and meatiest!”
UnCrave offers a meaty and delicious experience synonymous with its watchword – #NoMoreMissingMeat; aptly brought alive by Vir Das in the new campaign. Meat-lovers would never have to live through tough moments of craving for meat on meatless days, as now they can simply give in to their cravings – or UnCrave; by digging into delectable Chick~n and Mutt~n Seekh Kebabs, and Mutt~n Galouti Kebabs. #NoMoreMissingMeat is indeed a reality, and a tasty, juicy one at that! The delicious UnCrave range offers ready-to-cook, plant-based meat dishes, which have high protein, dietary fibers, no trans-fat, or other artificial preservatives.
