Award-winning artist Raja Kumari has unveiled her latest single, Born Superstar, as the highly anticipated curtain raiser for Nexa Music Season 3. This electrifying anthem celebrates individuality, self-belief, and staying true to one’s roots. Featuring Shweta Warrier in a visually stunning music video, the track blends Indian classical elements with contemporary beats, creating a global resonance.
At its heart, Born Superstar is a rallying cry to find strength within and shine despite challenges. Raja Kumari’s signature ability to merge tradition with innovation reflects her personal journey of authenticity on a global stage. The song also serves as an empowering message for women to seek their inner superstar and rise to their full potential.
Raja Kumari shared:
“‘Born Superstar’ is my tribute to the superstar within all of us. Classical dance has shaped me into the artist I am today, and I’ve always stayed true to my roots, carving my path without letting the world change me. This song is my message to women everywhere—embrace your power, find your inner strength, and never be afraid to shine. Collaborating with Shweta Warrier was a joy—her energy added so much to this creation. Releasing this anthem with Nexa Music, under the blessings of my musical father, A.R. Rahman, is an honor.”
Adding to the song’s powerful message, Raja Kumari recently received the Super Womaniya Award 2024, recognizing women who inspire with strength and authenticity. This accolade amplifies the song’s mission to encourage individuality and empowerment.
The dynamic lyrics of Born Superstar, co-written by Raja Kumari, Shah Rule, Yoku, and Karan Pandav, are complemented by Karan Pandav’s composition and production. Shweta Warrier’s mesmerizing classical dance moves enhance the track’s vibrant beats, making it a celebration of identity, culture, and confidence.
Juhi Mehta, COO of Qyuki Digital Media, shared her pride in the collaboration and highlighted the strategic role Qyuki played in bringing this anthem to life: “‘Born Superstar’ is much more than a song—it’s a movement that speaks to audiences everywhere. At Qyuki, our expertise lies in creating strategic brand IPs that drive organic growth and amplify powerful narratives. From identifying the right partners to curating content and designing distribution strategies, we’ve worked closely with Raja Kumari and Nexa Music to ensure this anthem reaches and resonates with people across the world. This song serves as a call to action for women to embrace their power and chart their own path in life.”Nexa Music, known for empowering original talent, continues to set new standards in the indie music scene.
A spokesperson for Nexa Music said: “At Nexa Music, we celebrate creativity and individuality. Raja Kumari’s ‘Born Superstar’ perfectly embodies this philosophy, inspiring everyone to embrace their unique brilliance. We’re proud to support this anthem and the incredible team behind it as the curtain raiser for our third season.” With its uplifting message, vibrant visuals, and unforgettable beats, “Born Superstar” is more than just a song—it’s an anthem of empowerment, a celebration of identity, and a movement to inspire people everywhere to find the superstar within. Catch the official music video now on Nexa Music’s platforms and let “Born Superstar” remind you to embrace your power and shine bright!
About NEXA Music
As India’s leading indie music IP, NEXA Music is dedicated to discovering and empowering emerging talent. The platform offers artists unparalleled opportunities to collaborate with top industry professionals and reach new audiences. In partnership with Qyuki Digital Media, NEXA Music supports the entire creative process—from producing high-quality music and videos to providing robust promotional support. This movement, driven by legends like A.R. Rahman, Raja Kumari, Arjun Kanungo, and KING, celebrates the authentic, diverse voices that makeup India’s indie music scene. Budding musicians are invited to join this transformative platform. Aspiring indie artists can submit their entries at
www.nexamusic.com or
email nexamusicauditions2@gmail.com
and nexamusichunt@qyuki.com.