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Savsol Lubricants Announces Bollywood Youth Icon Sidharth Malhotra as Brand Ambassador In Major Brand Revamp The brand reveals advanced technological innovations in comprehensive brand overhaul

  • Mumbai, April 16, 2024: Savsol Lubricants, a leading player in automotive and industrial lubricants, today announced the launch of a pioneering lubricants range with cutting edge technology – Savsol Ester 5 – that is set to transform its product lines and the lubricants market.

Alongside this significant event, Savsol Lubricants announced it had signed Bollywood youth icon Sidharth Malhotra as Brand Ambassador. With this strategic move, the company aims to enhance its brand visibility and reach, and forge a stronger bond with customers and consumers. The partnership with Sidharth marks an important milestone in Savsol’s journey to introduce its most advanced range of products under the Savsol Ester 5 brand name.

Savita Oil Technologies Ltd., Chairman and MD Gautam N. Mehra said, “We are thrilled to unveil our path-breaking Ester Fluid technology, with a range of Ester products, that will set new benchmarks in the lubricants industry. With Sidharth Malhotra on board, we are poised to achieve new heights of excellence and continue to deliver exceptional products and experiences for our customers.”

“Our commitment to innovation compels us to constantly push boundaries and redefine industry standards. Savsol Ester 5 is a range with revolutionary lubricant technology containing Esters that underscores our dedication to delivering exceptional products that cater to the evolving needs of our customers. After years of R&D efforts we are proud to be able to deliver this advanced chemistry across a product range, optimized for the everyday commuter” said Sidharth G. Mehra, Executive Director, Savita Oil Technologies Ltd.

On his appointment as Brand Ambassador, actor Sidharth Malhotra remarked, “I am delighted to partner with Savsol Lubricants and further its commitment to offering consumers a distinctive automotive driving experience. The collaboration with an innovative brand such as Savsol aligns with my pursuit of excellence, and I look forward to embarking on this journey together.”

The partnership with the celebrated actor is a reflection of Savsol’s forward-thinking vision rooted in innovation and technology. With Sidharth Malhotra as its brand ambassador, Savsol aims to extend its reach to a broader audience, while consolidating its reputation as the preferred choice for cutting-edge lubricants and services.

About Savita Oil Technologies Ltd.
Savita Oil Technologies Ltd. is a premier entity in the field of petroleum specialties and lubricants, renowned for its innovative approach and commitment to sustainability. With over 60 years of expertise, the company has achieved a significant turnover of Rs.3653 Crore for the year ending 2023. Savita Oil Technologies is also renowned for its automotive and industrial lubricants, with its domestic brand ‘Savsol’ being a household name in the lubricant market. Savsol has an excellent Network and Reach with 40+ Stocking Points (C&Fs), 350+ Distributors, 3500+ Franchise Workshops, and 25,000+ Retailers across the country.

Operating four state-of-the-art manufacturing plants in India, Savita’s facilities are a testament to its commitment to quality and innovation. Savita Oil Technologies has a significant global footprint, exporting to over 75 countries worldwide which highlights its extensive international trade relations. Savita’s international operations are a key aspect of its growth strategy, allowing it to reach a diverse customer base and adapt to the dynamic global economic landscape.

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