Mumbai, October 9, 2023: Sonari, the iconic lingerie brand redefining comfort and luxury since the 1970s, has launched the latest in its portfolio, the ‘BOOST UP Bra’. This addition to the Sonari collection has been primarily done with the aim to redefine how modern women feel about themselves, blending style and comfort and allowing for that perfect mix of confidence and elegance to flow forth.
Made from the gentlest, most breathable fabrics, this padded bra is a source of enduring comfort and accentuating style effortlessly. The bras fit perfectly, provide unmatched support, help breasts look fuller while also lending them a natural shape. They do not cause discomfort as the cups are made fluffy soft and the silky-smooth material seamlessly takes on the shape of the body.
Capturing the hearts of women across India with its comfortable and trendsetting designs, Sonari, a leading lingerie brand with over 50 years of experience, has masterfully understood what women truly desire in their intimate wear. For millennial and Gen Z women, seeking a lingerie brand that speaks their language, Sonari has proved to be the ultimate destination by constantly catering to their evolving needs. With an extensive range of lingerie catering to diverse body shapes, Sonari has ensured that every woman finds her perfect fit and feels like a superstar. Sonari’s revolutionary designs redefine comfort and bid farewell to outdated, uncomfortable bras.
Aligned with the values of the younger generation, Sonari proudly champions eco-consciousness and ethical practices. The brand isn’t just about looking fabulous; it encourages conscious choices by supporting sustainable fashion. Understanding the intimate nature of lingerie shopping, Sonari offers a personalised shopping experience that ensures each customer finds her perfect match for style and comfort.
Dipesh Kubadia, Director, Sonari Lingerie said, “Sonari’s journey from the 1970s till date has been one of a relentless quest to redefine the very soul of luxury for women. Our newest collection of ‘BOOST UP Bra’ is an unyielding dedication to the ever-changing aspirations of contemporary women. It’s a testament to the belief that every woman should embrace and exult in her one-of-a-kind brilliance and that she can pick from an intimate wear design for every mood.”
What also sets the ‘BOOST UP Bra’ apart is the diverse palette of sizes and a spectrum of colours that girls can choose from to express themselves while at the same time exude elegance through the nurturing embrace of its comfort and support.
In the vibrant world of lingerie fashion, one brand has stood the test of time, capturing the hearts of women across India with its comfortable and trendsetting designs- Sonari, a leading lingerie brand under the esteemed parent company, Shalibhadra Creations Pvt. Ltd. With over 50 years of experience, the company has masterfully understood what women truly desire in their intimate wear.
For millennial and Gen Z women seeking a lingerie brand that speaks their language, Sonari is the ultimate destination. This trendsetting label boasts inclusive sizing, personalised shopping, sustainable practices, and a commitment to empowerment. With Sonari, women can rock their comfort, redefine beauty, and embrace their unique selves, as the brand proudly declares, & You are Beautiful, just the way you are!