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Swiss Beauty Announces Rapid Offline Expansion: Doubling exclusive brand outlets and aims to touch 30,000 retail touch points by 2024-25

Mumbai, 13th March, 2024: In a stride towards amplifying its presence across the nation, Swiss Beauty, India’s leading and trusted color cosmetics brand, has unveiled ambitious plans to expand its retail footprint and extend its reach deeper into Tier 2 and smart cities in FY 2024. The most innovative color cosmetics Indian brand is set to double its exclusive brand outlets (EBOs) across 12 Indian cities by March 2024-25. Through its multi-fold expansion strategy, Swiss Beauty is committed to bringing its high-quality, premium and wide variety beauty products closer to its customers.

With around 25,500 retail touchpoints in 550+ cities across India, Swiss Beauty aims to capitalize on strong momentum by aggressively widening its offline retail presence this year. The brand plans to open additional 147 Beauty Assisted outlets across India and add 450+ touch points in general trade in 2024-25. The beloved BFF beauty brand will be entering beauty assisted stores across 11 new cities, including key markets such as Ahmedabad, Surat, Mumbai, Delhi, Chennai, Chandigarh, Punjab, Hyderabad, Lucknow, Kolkata and Bangalore.

Swiss Beauty is currently present in several premium shopping destinations, including Elante Mall- Chandigarh, Celebration Mall- Udaipur, Lulu Mall- Lucknow, Amanora Mall- Pune, Mani Square- Kolkata, VR Mall- Surat, Mantri Mall- Bengaluru, DB Mall- Bhopal and Mall of Amritsar.

Saahil Nayar, CEO, Swiss Beauty, said, “Indian beauty and personal care industry has immense headroom for growth as cosmetics evolve from basic hygiene products to lifestyle choices. We are thrilled to bring color cosmetic’s global standards at Swiss Beauty and bringing high performing makeup a step closer to our customers in new locations. Since 60% of our revenue comes from offline markets, we are geared up to go stronger on expanding our retail touchpoints in the next 12 months adding exciting new locations to an already present robust network of 25500+ touch points and reaching it to 30000.”


“Around 40% of our business comes from Tier 2 and smart cities, and we intend to expand our presence in these regions. Our mission is to make our products easily accessible to a wider audience and cater to the beauty needs of our valued customers across India,” he added.

Swiss Beauty has successfully broadened its makeup offerings, introducing new collections that include new lipsticks and diverse shades of palettes. Additionally, the brand has exciting plans to launch exclusive kits designed for festive and wedding occasions, aiming to appeal to an even wider audience.

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