Thane, September 26, 2025: Lake Shore, a nationwide investor, developer, and operator of large-scale shopping centres, today announced that Viviana Mall, Thane has officially been rebranded as Lake Shore Thane.
This rebranding marks a significant milestone in Lake Shore’s journey to create a unified identity across its portfolio of destination retail assets.
For over a decade, Viviana Mall has been a defining landmark in Thane — welcoming millions of visitors each year and serving as home to some of India’s most prominent retail and entertainment brands. With its rebranding, the centre will continue to strengthen its position as one of the city’s most trusted destinations, while aligning more closely with the company’s broader vision for the future.
“Viviana has always been more than just a shopping centre — it has been a place where the community comes together, whether to shop, dine, or simply spend time with friends and family,” said Ashwin Puri, MD & CEO, Lake Shore India. “As Lake Shore Thane, we will build on this legacy, continuing to create memorable experiences that inspire, connect, and grow with the city.”
Puri added, “This rebranding is more than just a name change — it’s a strategic step forward that reflects our long-term commitment to Thane and to shaping India’s urban retail landscape. As we expand our portfolio, Lake Shore Thane will serve as a benchmark for the quality and innovation we strive to deliver nationwide.”
For retailers, partners, and customers, the transition will be seamless, with no changes to agreements, services, or day-to-day operations. While ownership and management remain unchanged, this rebranding strengthens Lake Shore’s focus on consistency, quality, and innovation.