27th November 2023, Mumbai: Boutique Living, a premier name in the world of luxury home decor and furnishings, is delighted to announce the much-anticipated launch of its exclusive “Caressa Collection,” in collaboration with the multi-talented and celebrated poet and entrepreneur, Priya Malik.
The “Caressa Collection” is a testament to the artistry of design and the power of poetic inspiration. This unique collaboration melds the creative forces of Boutique Living and Priya Malik, bringing together their shared vision of combining elegance, luxury, and emotional depth in the world of interior decor.
“We are thrilled to introduce the ‘Caressa Collection,’ a reflection of both beauty and emotion. Each piece in this collection is a work of art, designed to evoke a sense of serenity and poetry within your living spaces,” said Rajiv Merchant, President Domestic Retail at Indo Count Industries Limited.
Priya Malik, truly believes in nature and sustainability and that’s why we felt that she was the perfect fit to become the creative force behind this collection. By drawing inspiration from her poetic spirit we intend to infuse each piece of the Caressa Collection with her unique perspective. “This collaboration has been a dream come true. I believe that poetry and art can elevate our daily lives, and the ‘Caressa Collection’ captures the essence of this belief. It’s about surrounding ourselves with beauty that also tells a story,” expressed Priya Malik.
Featuring a diverse range of understated designs inspired by global design sensibilities, this collection draws inspiration from the timeless charm of American homes. The bed sheet sets offer a classic, enduring look that transcends trends. Additionally, the collection includes Dohars that embody superior softness and style, courtesy of the incorporation of TENCEL™ fiber.
The Caressa Collection is now available on Boutique Living’s website and through major retailers like Shoppers top, Home Stop, Lulu Hyper and leading multi-brand furnishing outlets across India. Our bed sheets are of thread counts ranging from 200 to 500 tc, and they are priced from 2299 (for king-size double bed- sheet sets) onwards.
For more information and to explore the Caressa Collection, please visit www.boutiquelivingindia.com.
About Boutique Living:
Boutique Living, a leading linen brand under Indo Count, is renowned for its exquisite designs and unwavering commitment to quality. With a wide range of premium linen products, Boutique Living aims to bring elegance, luxury, and comfort to every home.
About Indo Count Industries Ltd.
Indo Count Industries Ltd (ICIL), is the largest global Home Textile bed linen manufacturer.
Mr. Anil Kumar Jain, Executive Chairman, has been ranked 10th amongst India’s Best Top 100 CEOs 2017 by Business Today. Under his leadership, the Company has focused on some of the world’s finest fashion, institutional, and utility bedding & sheets and has built a significant presence across the globe. Over the years, the Company has successfully carved out a niche for itself and has become a total bedding resource.
The company’s current annual capacity is 153 million meters. ICRA’s credit rating is ICRA AA- (Double A minus; Outlook Stable) for Company’s Long Term Bank Facilities and ICRA A1+ (A one plus) for Short Term Bank facilities. CARE Ratings credit rating is CARE AA- (Double A minus; Outlook: Stable) for Company’s Long-Term Bank Facilities and CARE A1+ (A One plus) for Short-Term Bank Facilities.
